Digital Marketing Aspirants benefit from cmercury's interactive 5-day workshop at BIMS

ERNAKULAM, India - July 24, 2019 - PRLog -- SB College Changanassery, founded in 1922, is a renowned educational institution for higher studies. Berchmans Institute of Management Studies (BIMS), invited team cmercury along with SAP Labs, Ma Foi and EY as part of their intensive industry interaction programme. For the 4^th year in a row, team cmercury has successfully trained the final year students of BIMS, to get them ready for an array of openings in Digital Marketing that awaits them.

Indian digital advertising ad spends amounts to US$5,672m in 2019, social media advertising being the largest segment with a market volume of US$3,375m in 2019. The growing number of internet users is yet another indicator of the scope of digital marketing. With over 460 million internet users, India is the second-largest online market, ranked only behind China. By 2021, there will be about 635.8 million internet users in India (Statista).

The cmercury digital marketing workshop imparted deeper knowledge and understanding of digital marketing strategies to young marketing enthusiasts. The workshop covered various digital marketing topics in-depth including SEO, social media marketing, content marketing, email marketing, career opportunities and more.

Some of the highlights of the cmercury digital marketing workshop were enlightening live demos, real life case studies, examples and more. The students got to dabble in live social media dashboards and track the performance of email subject lines during live A/B testing. Interestingly, live launch of email campaigns, Facebook ad campaigns, performance analysis and campaign creation piqued the students' curiosity resulting in a very high engagement level.

The 5-day long workshop trained the attendees to:

·         *  Apply digital marketing skills in their academic projects and job search.

·         * Establish a strong link between the training attendance to their passion.

·         * Monetize their writing and creativity skills.

·         * Create and run social media campaigns.

·         * Identify their niche and land in various high-paying digital marketing jobs.

"Very efficient trainers. Brilliant learning experience. The cmercury academy has been contributing immensely to fulfill our marketing aspirations." commented Joseph Mathew, a workshop attendee and student of BIMS.

"It is wonderful to see students showing great interest to learn and upgrade their Digital Marketing skills. Digital Marketing has immense opportunities for job aspirants, small business owners and we are passionate about helping enthusiasts make the most of it." – said Jacob M George, CEO - cmercury

About cmercury:

cmercury is a fast-growing Digital Marketing company with its prime focus on Marketing Automation and Predictive Marketing. Established in 2016, it caters to Email, Mobile and Web channels. cmercury's award-winning suite currently serves clients including Fortune 500 brands across different industry verticals world-wide.

Website: https://www.cmercury.com/
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Media Contact:

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