Marketing automation player cmercury bags SMS mandate for Wonderchef
Wonderchef appointed cmercury after a highly successful email marketing partnership for more than a year. cmercury will build, implement, analyse and optimize secure SMS marketing solutions for Wonderchef which serves millions of customers around the globe.
Speaking on the association, Jacob M George, Chief Executive Officer, cmercury said, "cmercury is committed to delivering top quality product experience and services to its clients. I am delighted with Wonderchef's decision to award the SMS marketing mandate to cmercury, which should give the brand multi-fold uplift in customer engagement using cmercury's power-packed capabilities like priority sending and conditional messaging.
According to MarketWatch, in 2018, the global SMS Marketing software market size was 2150 million US$ and is expected to reach 12800 million US$ by the end of 2025, with a CAGR of 25.0% during 2019-2025.
Wonderchef is a leading kitchenware and appliances brand in India, established in 2009. One of the popular brands in cookware and kitchen appliances category, Wonderchef has 8000+ outlets and more than 100K happy customers around the globe.
cmercury is an intelligent omni-channel marketing automation suite with advanced machine learning capabilities. Established in 2016, it caters to Email, Mobile and Web channels. cmercury's award-winning suite currently serves clients including Fortune 500 brands across different industry verticals world-wide.
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