Marketing automation player cmercury bags SMS mandate for Wonderchef

KOCHI, India - Aug. 12, 2019 - PRLog -- cmercury, a machine learning-based marketing automation company has won the SMS marketing mandate for India's leading kitchenware and appliances brand, Wonderchef.  The mandate includes managing Wonderchef's SMS marketing campaigns for their Indian and global audiences. Currently, cmercury manages email marketing for the celebrity chef- Sanjeev Kapoor- brand, Wonderchef.

Wonderchef appointed cmercury after a highly successful email marketing partnership for more than a year. cmercury will build, implement, analyse and optimize secure SMS marketing solutions for Wonderchef which serves millions of customers around the globe.

Speaking on the association, Jacob M George, Chief Executive Officer, cmercury said, "cmercury is committed to delivering top quality product experience and services to its clients.  I am delighted with Wonderchef's decision to award the SMS marketing mandate to cmercury, which should give the brand multi-fold uplift in customer engagement using cmercury's power-packed capabilities like priority sending and conditional messaging.

According to MarketWatch, in 2018, the global SMS Marketing software market size was 2150 million US$ and is expected to reach 12800 million US$ by the end of 2025, with a CAGR of 25.0% during 2019-2025.

About Wonderchef:

Wonderchef is a leading kitchenware and appliances brand in India, established in 2009. One of the popular brands in cookware and kitchen appliances category, Wonderchef has 8000+ outlets and more than 100K happy customers around the globe.

About cmercury:

cmercury is an intelligent omni-channel marketing automation suite with advanced machine learning capabilities. Established in 2016, it caters to Email, Mobile and Web channels. cmercury's award-winning suite currently serves clients including Fortune 500 brands across different industry verticals world-wide.

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