Attn: Newspaper Publishers, Editors & Sales re The Newspaper Business and Coverage of Mother Nature
Attn: Newspaper Publishers, Editors and Sales Managers: How much coverage of Mother Nature does your newspaper do on a regular basis throughout the year? And...how much money would you estimate that your newspaper makes from that coverage?
*a couple of photos from time to time?
*a page or two here and there?
*stories about severe weather events whenever they occur?
*a once-in-a-while special section to highlight fall foliage and other seasonal changes?
And...is your newspaper making a lot of advertising revenue on a regular basis from this kind of nature content?
"You could be...and the revenues from this kind of content could become very, very big, all throughout the year" according to Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.
Along these lines, Barrows has developed a proposal for a new kind of nature and home type section that could help generate very substantial advertising revenues for large and small newspapers in every city and town across the planet.
He calls the proposal "Money Grows on Trees and other Natural Scenes."
In addition to an overview of the marketing potentials, the proposal also includes sample copy and layouts, plus spreadsheets showing the kind of money that a lot of advertisers have already been spending in nature and home type content.
"Newspapers are in a unique position to generate a tremendous amount of advertising revenue from continuing coverage of the changing of the seasons in the areas in which they publish, says Barrows. Radio stations can't really do it. TV stations won't do much of it, and newspapers are in an ideal position to generate a lot of advertising revenue from this kind of content."
"Plus, there are already a tremendous number of local, regional and national advertisers that already spend a lot of money in nature and home type content, says Barrows, and these types of sections could be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis, and also on an annual basis...and they would be interesting and informative to a wide variety of readers."
For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405.