FlexMR Launches Artistic Consumer Postcard Project
The research agency aims to demonstrate how consumer research can engage decision makers action by turning real world insight into unique, memorable artworks.
To launch the project, FlexMR have created insight-led, artistic representations of the retail, food production, food service, hotel, travel and financial service industries. Both style and subject matter reflect consumer opinion – drawing on digital, painted, minimalist and retro styles. Each artwork is available to view online, alongside brief explanations of the insights that inspired them.
FlexMR CEO, Paul Hudson, says of the project, "Our focus with this initiative is not the research itself, but demonstrating the broad range of ways in which research departments can empower and engage stakeholders.
We hear regularly from insight departments the challenges they face in distributing research results and ensuring it's used in decision making processes. In this project we want to show that there are creative solutions to stakeholder engagement – leaving decision makers with a memorable, impactful takeaway."
Initially, FlexMR have run the project with six industries that make up a significant proportion of the UK economy.
Chris Martin, FlexMR Chief Marketing Officer, says, "We know that the future of insights will be faster, more immediate and more accessible. But with that growth of data comes of a new kind of challenge – impact. New methods for creating impactful and memorable insights are emerging, such as storytelling techniques and data visualisation.
But we wanted to take this to the extreme and draw on a medium known for resonating with people on a deep, emotional level. It's our hope that by showcasing how creativity can be used to engage decision makers, we'll start to open up a whole new age of insights engagement and empowerment."
FlexMR are inviting brands to get involved with The Consumer Postcard Project, to find out how their reputation would be artistically represented. To find out more about how to get involved, or view all of insight-led artworks, visit the FlexMR gallery: https://resources.flexmr.net/
Christopher Martin, FlexMR