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FlexMR Launches New Insight Activation Tool
ActivateMR will help insight professionals put insight at the heart of decision-making through intuitive curation and action-oriented collaboration.
At launch, the intuitive tool supports four tile types. Users will be able to add quantitative graphs, video montages, free text and uploaded images to a board. Once live, boards can be shared with internal and external stakeholders, who can comment on and discuss key insights on the board directly.
"We want to provide researchers with a way to effectively engage stakeholders, and build a culture of customer centricity, in the age of agile decision making," said Paul Hudson, CEO of FlexMR. "Decision makers are inundated with information from a variety of systems and sources. ActivateMR has been built to cut through that noise, and provide a platform for real-time, insight-driven collaboration and drive action."
The live nature of data inputs, range of available data sources and cross-project design make ActivateMR a flexible innovation open to creative applications. Examples of key applications include:
Annette Smith, Product Owner for FlexMR, said of the new tool, "Our team has always been at the forefront of practical innovation. We believe it's important to build technologies that are going to solve the tangible, commercial problems that insight professionals face. With the launch of ActivateMR, we're addressing the new decision-making environments that many businesses operate within. To do that we've built a different way of engaging with insight: one that draws on the efficiency of historic data libraries and the power of action-oriented collaboration."
ActivateMR is available to all existing and new InsightHub users from today. Development of the tool will remain ongoing in order to continuously add new tile types, data sources and stakeholder interaction functionality.
Read more at: https://resources.flexmr.net/
Find out more about FlexMR at: https://www.flexmr.net
Christopher Martin, CMO
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