Sales Tips: How to Meet and Sell to CEOs – Biz Coach
When you want to sell your products or services to executives, face-time is ideal. How do you get face-time with a CEO? Biz Coach Terry Corbell provides proven strategies.
By: Biz Coach
"It's always best to start at the top because it's much easier to work your way down the organization than it is to work your way up," advises The Biz Coach.
"True, executives are busy but they appreciate assertive professionalism,"
"You'd be amazed how much time and energy you'll save," he maintains. "Many times, the CEO is the ultimate decision-maker."
"Yes, I know, conventional wisdom dictates that you sit in the office to make phone calls," he concedes. "Bear in mind that gatekeepers are good at screening out telephone solicitations, but today's generation of receptionists has less experience in turning back a savvy salesperson."
He adds: "A cold call is beneficial in other ways."
"You get to familiarize yourself with the prospect's office environment, and it's an opportunity to make a favorable impression with the people who count — the gatekeeper, an executive secretary and the top boss," he asserts.
"If you're really good and lucky, you might be allowed in to see the CEO to make an appointment,"
But he cautions to get through to the CEO you must have several attributes: Research, precise record-keeping, assertiveness and energy, patience, and skill.
His article is among 1,200 complimentary articles in 10 business-coaching categories: Marketing/Sales, Human Resources, Leadership, Finance, Operations, Planning, Tech, Career Tips, Public Policy and Wall Street.
To meet and sell to CEOs, see the seven tips at https://bizcoachinfo.com/
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About, Terry Corbell, The Biz Coach
Biz Coach Terry Corbell (https://bizcoachinfo.com/
A profit professional with more than 30 years experience, his firm is an excellent company with an outstanding record of success since 1992.
His clients have ranged from high-tech to professional service firms, and for the public sector.