The Global Glow: The founder behind beauty powerhouse MineTan is taking over the self tan industry
By: The Launch PR
As the brand grew, Kirstie knew it was time to step-up her game and expand the business overseas and she has recently moved her family, and expanded the business, to their new global headquarters in Tennessee, USA. MineTan has now emerged as a global leader in the tanning industry with offices around the world and millions of bodies tanned each and every year.
Growing up under the beautiful (yet harsh) Australian sun, Kirstie saw that more and more people were looking for a safer, healthier alternative to sun tanning and instinctively knew that the future was in self tanning. With the lack of innovation in the self-tanners that had been around for decades, Kirstie then created exactly what she was searching for…the perfect self-tanner that was fast-acting, didn't smell and looked natural. She developed the MineTan 1 Hour Tan Formula with no orange tones and a touch-dry, zero-transfer finish, and enriched it with moisturizing antioxidants, oils and other skin-loving ingredients. MineTan products contain 100% Natural DHA, are paraben-free, vegan-friendly, and PETA approved.
In the expansion to the US, Kirstie has also reinvigorated the local community of Alexandria, Tennessee providing jobs and bringing new opportunities to service providers, contractors and distribution partners in the acquisition of a facility that previously housed another brand which will continue to strengthen Mine Tan's presence in the US.With this acquisition, they have done a complete renovation on the building and upgraded all existing production facilities.
"We have built a new state-of-the-
The facility continues to develop both its people and facilities alike; delivering quality sunless tanning, skincare and beauty products - and today, MineTan is the brand of choice for millions of self tan lovers around the world, stocked not only in Australia's biggest retailers but also in leading retail chains in the USA, UK, and Europe as well as worldwide online.
There is simply no other self tanning brand in the world with as much product and industry depth. MineTan has continued to innovate by bringing countless innovations to the market with products like their Color Base Tans, the world's first Coconut Water based tan for the ultimate hydration and more recently the Nano MistTan Compact (the easiest way to tan your face), which utilizes nano atomization technology to deliver the finest mist possible.
"We are constantly listening, adapting, and refining our product offering in line with the needs, desires, and trends within the market. This helps us stay on the cutting edge of the industry and bring our customers the latest in tanning technology year after year," says Kirstie.
Kirstie is an impressive entrepreneur and certainly one to watch in the beauty and innovation space. Not only is she is a leader in the tanning industry with a gift for creating stellar and cutting-edge products, teams, and businesses, Kirstie also regularly gives back to people across the globe through Kiva (a non-profit organization that allows people to lend money to low-income entrepreneurs)
Great success in business grows from just one, tiny seed and Kirstie Kirkham is proof of that with her innovation, drive and her ability to give back and to inspire other female entrepreneurs while also successfully balancing being a mother and a wife.
The Launch PR