iPMI Magazine Speaks With Sheldon Kenton President And CEO, GeoBlue
In this exclusive iPMI Magazine interview, Christopher Knight, CEO, iPMI Magazine, sits down with Sheldon Kenton President And CEO, GeoBlue.
By: iPMI Magazine
I have worked in the IPMI market for almost 25 years. Nearly 20 years with Cigna Global in Europe, and five years with Cigna Global in the U.S. I joined Bupa Global in 2015, and in 2018, was pleased to take over responsibility for GeoBlue in the U.S. I continue to support Bupa Global's strategy and customer value proposition given the collaboration with GeoBlue and the critical role GeoBlue plays in delivering U.S.-based services for the Bupa Global co-branded products.
You have been appointed to guide strategic direction and collaboration between Blue Cross Blue Shield and Bupa to deliver differentiated solutions for customers and brokers worldwide. How will you do this?
Blue Cross Blue Shield and Bupa are two of the most respected brands in healthcare. This was reinforced when the two organisations came together to provide high-quality products and services under the Blue Cross Blue Shield brand. This relationship provides our customers access to the largest care network worldwide. GeoBlue leverages the reach and reputation of Blue Cross Blue Shield and Bupa, and combines it with our exceptional service and technology to deliver market-leading products, unparalleled access and service for customers and brokers worldwide.
Can you update us on the progress of the Bupa and Blue Cross Blue Shield business alliance?
Our collaboration was born out of a shared vision to deliver world-class healthcare products and services to meet the needs of globally mobile customers. It has proved beneficial in a number of ways. First, GeoBlue collaborated with Bupa to deliver compliant solutions and established networks for our Blue Cross Blue Shield Global members in regulated markets, notably the UAE and Saudi Arabia. Second, Bupa customers have enjoyed full access to the Blue Cross Blue Shield networks when traveling to the U.S. This year we will complete a network integration for our corporate Blue Cross Blue Shield Global expat members.
We will continue to enhance the customer value proposition for both GeoBlue and Bupa Global customers going forward.
Walk us through the product and service relationship between GeoBlue, Bupa and Blue Cross Blue Shield?
GeoBlue is responsible for delivering a full portfolio of international Blue Cross Blue Shield Global branded products with Blue Plans across the U.S. for multinational clients or individuals leaving the U.S. for work, study or vacation. Bupa/BCBS co-branded products provide multi-national employers outside the U.S. with a comprehensive global solution. GeoBlue manages all care for these customers when travelling and accessing the Blue Cross Blue Shield network in the U.S.
Currently what iPMI plans and products are available to worldwide insurance brokers from GeoBlue?
Read the complete interview iPMI Magazine Speaks With Sheldon Kenton President And CEO, GeoBlue here: https://ipmimagazine.com/