PURE visits Nerium Farms that provides the patented NAE-8® ingredient
The leaders from PURE walked the orchards where the Nerium oleander plants are grown, learning firsthand about the science behind the product. The Nerium oleander plant contributes the NAE-8® exclusive patented ingredient found in products formulated by NBI. As leaders walked the Nerium oleander orchard, they felt the farmers' pride for the plants and the entire operation. This is the only Nerium oleander commercial farming operation that provides the biomass for biotechnology research and consumer skincare products from the field to the end consumer.
"We are honored to do business with such a revolutionary company and bring PURENerium products to market this summer," said Daren Hogge, PURE CEO. "Probably the most exciting part of our visit was learning about the harvesting process and knowing that these plants will provide an ingredient that has such benefit to the health of our skin. We have a lot to be proud of."
PURE leaders also had the opportunity to hear from key scientists and executives from Nerium Biotechnology, Inc. such as CEO, Dennis Knocke and Dr. Robert Newman, Chief Science Officer.
With the launch of PURENerium, there will be a designated area at Nerium Farms where PURE leaders who obtain certain criteria will have a Nerium oleander plant dedicated in their name as part of the PURE Gardens. PURE will also offer IBOs and customers the opportunity to tour Nerium Farms in the future where they will learn more about the history of Nerium Farms, the Nerium oleander plant and the passion and science that go into the orchard.
PURENerium skincare is scheduled to launch summer 2019. To keep up with the latest updates, follow PURE on social @livepureglobal.
PURE: People United Reaching Everyone is a leading innovator in health and wellness products. PURE is dedicated to delivering Whole Health with high-quality products for physical health, opportunity for financial health, relationships for personal health and social impact for philanthropic health. PURE is a global company with offices in the U.S., Taiwan, Thailand, Korea and Ghana with headquarters in Frisco, Texas. For more information on the products or business opportunity, visit https://livepure.com/
About Nerium Farms (Division of NBI)
NBI's USA-based commercial farming operations were established for the cultivation of the Nerium oleander plant. These environmentally responsible and earth-friendly farming operations and fields of naturally grown Nerium oleander plants provide the raw material for NBI's botanical research. Utilizing strict biomedical field protocols, Nerium Farms provides a dedicated and renewable biomass resource reserved exclusively for biotechnology research, product development, and production.
With better than a decade of Nerium oleander commercial farming experience to date, Nerium Farms continues to focus on research, new technology, and scientific testing at the field level. Farming operations are considered all natural (without pesticides, etc.). Land utilization and field plant capacity have increased with the development of improved planting and irrigations techniques, and plans for future field expansion are in place.
Utilization of natural farming methods and analysis has provided for increased yields, active component content, and quality of plant biomass. The optimum harvest periods have been identified and as the next step, NBI utilizes proprietary technologies to mill the harvested Nerium oleander leaves into the biomass used for the manufacturing of our botanical ingredients. Analytical testing continues at the biomass processing level for quality control and consistency.
From a historical perspective, the Nerium Farms operations provided for transitioning the Nerium oleander plant from the Nursery environment to commercial farming. It began with the establishment of a research field for biotechnology research. At the time, there were no commercial Nerium oleander farming operations, it had not been done, planting and irrigation techniques had not been developed, you could not go to the local farm equipment dealer and buy Nerium oleander harvesting equipment. Needless to say, Nerium Farm's had to be built from the ground up.
Today Nerium Farms™ represents the largest Nerium oleander farming operation in the USA, if not the world. Nerium Farms continues to increase field capacity with new planting and irrigation techniques, provide for development of new harvesting equipment, the expansion of biomass processing facilities, the development of proprietary processing techniques, and development of new biomass processing equipment.
NBI and all those associated with this project are proud to join with the American Farmer to provide a crop with the potential to provide humanitarian benefit. The Chief Agricultural Officer for NBI expressed his feelings this way; "to me this is more than a Field of Dreams, it is truly A Field of Life".