Culture Shift Labs and World Trade Resource Launch Partnership to Accelerate Corporate Diversity and Inclusion Initiatives

NEW YORK - May 30, 2019 - PRLog -- Diversity and innovation consultancy Culture Shift Labs (CSL), and cultural research and development firm World Trade Resource (WTR), are pleased to announce a strategic partnership dedicated to helping Fortune 500 organizations successfully achieve their Diversity and Inclusion (D&I) goals.

Using proprietary methodology featuring data on over 200 countries, this partnership creates actionable steps a company can take to identify diverse human capital, inform business decisions using global D&I perspectives, and implement customized coaching sessions that drive leadership and workforce development through cultural intelligence.

"As companies become more global, cultural insight, data, access to diverse human capital, and training are key factors in business success" says Andrea Hoffman, founder and CEO of Culture Shift Labs. "Our partnership with World Trade Resource allows companies and their leaders to more accurately pinpoint areas for human capital improvement, track the efficacy and impact of their diversity and inclusion strategies, retain top employees and identify new global growth opportunities. Our proven and proprietary Knowledge + Network Formula™ gets them there 70% faster."

"Country culture is continually evolving and organizations need that information to make critical business decisions. Leveraging 5,000 data indicators in over 20 business categories for each country gives WTR the unique capability to track shifts in culture and, in turn, develop and deliver customized cultural coaching which leads to true global readiness. This partnership gives CSL the global reach that they need to examine diversity attitudes in every country around the world," says Dr. Stephan M. Branch, president and CEO of World Trade Resource.



CSL advises Tech and Fortune 500 Companies, Non-Profits, CEOs, Investors and Philanthropists on creating and activating growth and innovation through diversity and inclusion. CSL applies their Knowledge + Network Formula™ to produce measurable outcomes for clients including leveraging their subject matter experts to increase diversity on corporate and nonprofit boards, in the c-suite and help companies be deliberate about diversity in corporate venture, corporate development and mergers & acquisitions. Ms. Hoffman is available for media inquiries and speaking engagements. Contact information can be found here:


At WTR, we believe the right information changes everything.  Our best-in-class knowledge solutions give organizations the ability to support, expand and improve their global businesses and workforce in a productive and cost-efficient manner through live data analysis, training and coaching. Dr. Branch is available for media inquiries and speaking engagements.  Contact information can be found here:

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Deanna Minnich

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