Ashley Russo to Host 10th Annual Volunteer Challenge

The Emmy® award-winning executive producer will serve as emcee at the Volunteer Center of the Lehigh Valley's event that celebrates, raises funds and encourages guests to vote for the most innovative and impactful give-back projects.
By: Ashley Russo
Ashley Russo
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* Hellertown - Pennsylvania - US

HELLERTOWN, Pa. - April 30, 2019 - PRLog -- The three-time Emmy® awarding-winning executive producer and host of The PEAK TV, Ashley Russo, will emcee the 10th Annual Volunteer Challenge presented by the Volunteer Center of the Lehigh Valley. The annual event will be held on May 8 from 5 to 7 p.m. in the Musikfest Cafe room at SteelStacks. Eric Luftig, Vice President of Marketing and Corporate Communications for Victaulic, is the event's honorary chair.

The agency's largest fundraising event will recognize 34 companies that partnered with local nonprofit organizations to participate in this year's Volunteer Challenge. For example, ASR Media Productions and PBS39 are capitalizing on their team's creative skills to help their nonprofits curate life changing stories. Air Products is working with Wildlands to aid in reconstructing their boardwalks and Victaulic has teamed up with ProJeCt of Easton and Klunk & Millan to retrofit a child's room for Cancer Support.

"This year we are helping The Salvation Army to highlight their Foster Care & Adoption services through a video," says Katie Wallace, Director of Photography at ASR Media Productions. "We're so proud to be participating in our fifth Volunteer Challenge. It's a great way to give back to a non-profit in the community and it's an awesome team-building activity, too. We're also excited to have Ashley as the host of this year's event."

Each team will be provided a table and opportunity to showcase their project where attendees can buy and cast votes on their favorite projects. A "People's Choice Award" will also be awarded at the event. Attendees will also have the opportunity to bid on silent auction items, including trips, sporting events and live television shows in New York City.

Since the Volunteer Challenge first began, 64 companies have participated, 93 community organizations have been impacted and over 150 projects have been completed.

For more information or to order tickets, contact Karen Smith at

About Ashley Russo
Ashley Russo, president of ASR Media Productions, is a three-time Emmy® award-winning executive producer and host of The PEAK TV and St. Luke's HealthNow. A twenty-year media veteran, Ashley graduated from the New York University Arthur L. Carter Journalism Institute. She is also creator and host of a weekly podcast, Unscripted with Russo. Deeply committed to her community, Ashley serves on the boards of United Way of the Greater Lehigh Valley and Wildlands Conservancy. She is also an active committee member, supporting Lehigh Valley Food and Wine Festival, Mercy School for Special Learning and Equi-librium to name just a few. She regularly donates her time and talent as an emcee and auctioneer for numerous events across the region. The recipient of several leadership awards, Ashley was most recently honored with Girl Scouts of Eastern PA's Take the Lead award, United Way of the Greater Lehigh Valley's Community Builder award and the Betsy Torrence Philanthropist of the Year from Women United.

About Volunteer Center of the Lehigh Valley
The Volunteer Center of the Lehigh Valley is committed to educating, motivating and coordinating programs and services in promotion of engaging volunteers in the community. Their mission is "to be the premier resource to connect, empower and transform an inclusive and engaged diverse culture within the Greater Lehigh Valley by partnering with people, businesses and nonprofits through volunteer coordination, leadership development and recognition". For additional information visit

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