NABCA Releases Control States Nine-Liter Spirits Sales Results for January
Control State results for nine-liter beverage sales for January 2019
January's 10.9% growth rate is the highest reported growth rate for a January since 1999. During this period, the highest spirits growth rate reported by the Control States has been 11.3% during June 2004 and July 2008.
Control state spirits shelf dollars were up 13.4% during January while trending at 6.4% during the past twelve months. Idaho(8.5%), Montgomery County Maryland(4.0%)
Price/Mix for January is 2.5%, lagging December's 3.0%.
January's Control State spirits nine-liter case and shelf dollar growth rates were effected by reporting calendar anomalies in the Control States.
December 31 is among the strongest of the selling days during the last week of the strongest selling month of the year. Sales made on December 31, 2018 by some states, whose sales are booked using a fiscal rather than a calendar reporting period, were included in their January 2019 sales results. Because these same states included December 31, 2017 sales with those reported for December 2017, January 2019's growth rate was artificially inflated.
Michigan, with 16% of Control States' spirits nine-liter case volumes and 17% of Control States' dollars, reported five weeks of sales this January versus four weeks of sales during January 2018, artificially inflating sales and skewing Control States results. Michigan had seven more selling days during this year's January than during last year's.
Utah, with 3% of Control States' spirits nine-liter case volumes and 3% of Control States' dollars, reported five weeks of sales this January versus four weeks of sales during January 2018, artificially inflating sales and skewing Control States results. Utah had six more selling days during this year's January than during last year's.
Overall, January 2019 had fourteen more selling days, 2.6% more, than last year's January.
After equivalizing nine-liter spirits case sales with respect to selling-day variations, January's volumetric growth is 6.0%, and rolling-twelve-
January's equivalized Price/Mix is 2.0%.
Cocktails, with 2% share of the nine-liter case control states spirits market, was January's fastest growing category with 22.4% reported and a twelve-month trend of 7.4%. Tequila, with 6% share was a close second, reported 20.2% monthly growth with a 9.9% twelve-month trend. Vodka, with 35% share, grew during the same periods at 11.4% and 3.1%, respectively. Brandy/Cognac(
January's nine-liter wine case sales growth rate was 6.3%. Pennsylvania (reporting 5.6% nine-liter case growth for wines), New Hampshire (-4.5%), Utah (36.5%), Mississippi (13.4%), Montgomery County Maryland (1.9%), and Wyoming (-0.8%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-