NABCA Releases Control States Nine-Liter Spirits Sales Results for June
Control State results for nine-liter beverage sales for June 2019
Control state spirits shelf dollars grew at 2.0% during June while trending at 6.4% during the past twelve months. Montgomery County Maryland(1.8%)
Price/Mix for June is 2.8%, nearly flat with May's 2.9%.
• June's growth rate was effected by calendar related reporting anomalies in the control States and a restatement of sales in Ohio. Specifically,
• This year's June had five Sundays versus four last year. There are five control states—Alabama, Mississippi, Montana, North Carolina, Utah—whose retail outlets that sell spirits are closed on Sundays.
• As of March 2019, retail outlets in West Virginia, which previously were closed on Sunday, are now open for business. Spirit retailers in West Virginia had four additional selling days during this year's June compared to last year's.
• New Hampshire reported four weeks of sales this June compared to five weeks last year, artificially deflating sales and skewing state results.
• There were six fewer selling days, 1.2% fewer, in the control states during this year's June compared to June last year.
• June 2018 had five Fridays and four Sundays versus four Fridays and five Sundays this June. On average, Sunday's weekly share of business is 8% whereas Friday's is 22%.
For the full release, visit the NABCA website at https://www.nabca.org/