NLL Announces Brands and Identities for Its Two Newest Teams
Halifax chooses Thunderbirds, New York announces Riptide as team names; both teams will begin play during 2019-20 season.
A few short months ago, the National Lacrosse League awarded the live events and sports media entertainment company GF Sports and its affiliates the New York expansion team. Just prior to that event, the NLL granted current Rochester Knighthawks owner Curt Styres the expansion market, Halifax. This weekend, both teams officially announced their team names and brand identities.
The New York Riptide was announced as the team name at a special event at NYCB Live, Home of the Nassau Veterans Memorial Coliseum on the final day of the New York Open, an annual men's professional ATP tournament owned and operated by GF Sports. The brand was revealed on the court prior to the singles and doubles finals matches. On hand were New York Islanders legend Butch Goring, New York Cosmos and Arrows legend Shep Messing, and Kevan Abrahams (D-Hempstead)
"The fans spoke, and the overwhelming choice was New York Riptide," said Gary Fuhrman, Managing Partner at GF Capital and Board Member of GF Sports. "We are excited to give the greatest lacrosse fans in the world, a fresh, new brand for professional lacrosse. The name Riptide signifies the unbridled strength of ocean currents, an unstoppable force of nature inextricably linked with Long Island."
Halifax revealed the Thunderbirds as the team name at an event at the Halifax Convention Centre. The brand was revealed along with a ceremonial smudging, symbolic for a spiritual cleansing. In attendance were Indigenous peoples in full regalia to honor and cement both the team and the region's connection to Indigenous people.
"It was incredibly special to launch the Thunderbirds with traditional Mi'kmaq ceremony as our people ritually began our matches ancestrally,"
Over the last 18 months, the NLL has added four new teams in emerging lacrosse markets with ownership groups who have experience in live sports and entertainment in state-of-the-
Both the Philadelphia Wings and the San Diego Seals, expansion teams this year, have enjoyed tremendous success in their markets with attendance, sponsorships and live viewership numbers. The Riptide and Thunderbirds, both led by experienced ownership groups, will be flagship teams in the NLL.
This weekend's announcements are part of the league's long-term goal of reaching 20 teams. One of the key pillars of the NLL Board of Governors' five-year strategic plan was thoughtful expansion with a sharp focus on the right markets, arenas, and ownership groups. Both Halifax and New York fit that bill.
"We are very proud to announce the brands for both of our newest expansion teams," said NLL Commissioner Nick Sakiewicz. "Today marks yet another monumental day for New York, Halifax, our fans and the league. With the reveal of the Thunderbirds and Riptide as Halifax and New York's official brand identities, there are many reasons for excitement in these cities as we inch closer to their inaugural games in December 2019. We're excited to be in two vibrant markets with passionate and knowledge lacrosse fans and are looking forward to their sustained success in our league."
Inspired by traditional New York team colors, the New York Riptide color scheme is navy blue and orange, while adding a seafoam green to capture the signature Riptide feel. The logo features a lacrosse stick in action amid swirling water to reflect the unrelenting power of the team that GF Sports is looking to build. To come up with the Riptide name, the team reached out to fans on their website for feedback and Riptide was the overwhelming favorite.
The Thunderbirds name was chosen in recognition to the Indigenous peoples and military connections in the Halifax region. "Naming a team is a very difficult process with numerous variables and options to consider." Said Chris Bell, Chief Business Officer for the Thunderbirds. "However, from the very beginning, we wanted to find a name that embraced the territory within which we will be playing, by acknowledging and paying respect to the First Nation peoples and Military connections of the region we call home. Thunderbirds delivers that all on both fronts."
The Riptide will play all their home games at NYCB LIVE and the Thunderbirds will play at Scotiabank Centre when both teams begin play in December for the 2019-20 NLL season. The Thunderbirds will assume the roster, staff and all history and records of the Knighthawks.
For more information on the Riptide, visit www.newyorkriptide.com and follow the team on Twitter (@NewYorkRiptide)
For more information on the Thunderbirds, visit HalifaxThunderbirds.com and follow the team on Twitter (@HFXThunderbirds)
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