AllSight Named Second Generation Master Data Management Vendor by Forrester Research
SaaS offering provides banks and insurers with MDM plus Customer 360 capabilities to address key business initiatives
According to Forrester, second generation master data management is defined as supporting "systems of engagement and insight". A key tenant of second generation MDM is that it supports a 360-degree view of the customer. In addition, these systems utilize knowledge graphs and graph databases to enable multiple views of customers to support various users. As a second generation MDM system, AllSight Intelligent 360 has proven significant scalability, with clients realizing substantially faster data load and matching times, measured in hours versus weeks compared to first generation MDM.
Marketing & business leaders at financial services organizations are driving sweeping digital transformation strategies, which include specific initiatives such as next best conversation, personalization, omni-channel customer experience, customer & relationship-
AllSight Intelligent 360 (www.allsight.com) is a SaaS offering that combines second generation master data management with Customer 360 capabilities. In its latest release, AllSight announces specific enhancements to speed and simplify implementation, reducing cost and increasing time to value.
Enterprise software implementations can be complex, but AllSIght continues down a path to make the complex simple by building new features that speed implementations. "With every project, we learn. We have taken those learnings and significantly improved the implementation experience and results for our clients. The implementation process is highly configurable, flexible, and smooth," says Karen Chouinard, Vice President, Client Success at AllSight.
AllSight is a solution-based software company headquartered in Toronto, Canada. Using state-of-the-
Jennifer McGinn, VP of Marketing