SERAPID Group is pleased to announce the official opening of its Asian subsidiary: SERAPID Singapore

STERLING HEIGHTS, Mich. - Jan. 8, 2019 - PRLog -- Rouxmesnil-Bouteilles, - SERAPID Group, a leading supplier of lifts, quick die change and horizontal transfer systems, is pleased to announce that as part of its international growth strategy SERAPID has opened a new regional office in Singapore, with Mr. Robert DEGENKOLB, formerly of JR Clancy, joining the organization as Managing Director.

Robert has 32 years of experience in the entertainment industry in project management and sales and more recently, 5 years as Managing Director. He will remain based in Singapore where he has been residing since 2011. In his previous employment, Robert working as a Project Engineer, contributed to the successful completion of many projects within the United States. This was followed by a period of work within the international market, including Europe, the Middle East and Asia. As part of the opening of the Singapore office, Mr. Ivan SEIGNEUR has transferred from SERAPID France to join Robert in the role of Technical Manager, and Ms. Yu Rong CHEN (Sales Manager, China) will also now report to Robert.

The opening and resourcing of the office is part of SERAPID's ongoing strategic growth plan and reflects the increasing volume of work that SERAPID is securing within the Asian region.

Mr. Iain FORBESTER (Vice President Business Development) stated that "The opening of the new company in Singapore and its initial resourcing reflects SERAPID's commitment to the region and the desire to provide better service and support. This is the first step towards establishing a much stronger regional presence. As well as sales and marketing functions, activities will be expanded to offer design, project engineering and after sales service in what is becoming a key market for the SERAPID Group".

About SERAPID

SERAPID (https://www.serapid.com) produces customized solutions for moving heavy loads using of our Rigid Chain Technology (RCT). This durable, low maintenance, eco-friendly technology has found applications in diverse industries including architecture, nuclear, medical, defence, automation, manufacturing, theatre and entertainment. SERAPID has a longstanding commitment to continued innovation in product design as well as to providing leadership in the advancement of engineering applications worldwide.