A story about how an inheritance can unite two twin sisters

Dec. 2, 2018 - PRLog -- Barcelona, November 2018. TOUS presents the new jewelry and accessories collection for fall/winter 2018 with the ninth of its Tender Stories. A story about how the perpetual value of a jewel can grow emotionally after an inheritance.

The story of Tender Stories No. 9, Aunt Edna's inheritance, shines a spotlight on the relationship between two twin sisters, both played by Gwyneth Paltrow, who have to pass three strange tests to get their hands on their aunt's most precious possession: a TOUS necklace. Who deserves to win it?

With its characteristic tenderness, the brand takes a cool, humorous approach to asserting the value of its fine jewelry.

This new installment in the saga will have several new features: it's main focus will be on digital media and it will invite users to suggest which of the two sisters deserves their aunt's necklace.

The multi-channel and global advertising campaign has been adapted into more than 10 languages and 17 countries.

About TOUS

TOUS, with its over 4,000 professionals, has been fostering its corporate culture based on legacy, commitment and creativity ever since its beginnings in 1920 when the company was already engaged in the jewelry business. A global brand, TOUS is now present in 53 countries with more than 620 stores in cities including Barcelona, Mexico City, Dubai, Madrid, Miami, Moscow, New York, Shanghai and Tokyo.

The mission is to be a brand that inspires, beloved around the world for offering jewelry and accessories for every one of life's moments. The TOUS vision is to be the world's most sought-after and successful affordable luxury jewelry brand, committed to providing value to customers, collaborators, and society as a whole. The firm generated sales of 446 million euros in 2017, which represents a 10.6% increase on the previous year. www.tous.com