What do Grocery Shoppers Want During The Holidays?

By: Abasto Magazine
 
 
Grocery Shopping Holiday Season
Grocery Shopping Holiday Season
WINSTON-SALEM, N.C. - Nov. 28, 2018 - PRLog -- During the often stressful and busy holiday month, convenience is critical when it's time to grocery shopping, with 55% of consumers feeling that grocery retailers could make their lives easier this holiday season by grouping holiday items in one area of the store, according to The State of Grocery Retail Report from Phononic.

The survey uncovered insights into shoppers' routine patterns, as well as specific trends during the busy holiday season. Additionally, the study looked to evaluate how preferences are evolving as younger Millennial and Gen Z consumers increasingly become a dominant buying cohort.

The youngest demographic polled (ages 18-24), were especially drawn to convenience, with a quarter of respondents in this age group wanting to see popular items at checkout (26%) and pre-made holiday meal offerings (24%).

Phononic's study showed that consumers prefer to shop at food retailers that offer the best quality over those with the lowest price tags. In fact, quality was the highest-ranking factor (31%) that consumers consider… To read the complete story, click on this link: https://abasto.com/en/news/grocery-shoppers-holidays/

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Source:Abasto Magazine
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Tags:Grocery Shopping
Industry:Retail
Location:Winston-Salem - North Carolina - United States
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