Tools about digital and paid media marketing

MIRPUR, Bangladesh - Nov. 25, 2018 - PRLog -- Tools  Features
Adword (Google ads)  Google ads is a platform for up and running paid advertisement campaigns.There are several types of campaigns including search, display, video, shopping and universal app based on the goal. Cost-per-thousand viewable impressions (vCPM) and Cost per click (CPC) are the two basic and widely used bidding method in adword for functioning the ads in Display network and search network. Its a platform where audience targeting can be done very easily. It gives us a privilege to target audience through contextual targeting, topic targeting, targeting by location and demographics and so on. It has some tools like keyword planner (for generating keyword ideas and estimating traffic on that keyword)  and display planner (for targeting in display network). Moreover, this platform is currently offering us to show interactive ads to people when they browse their emails in gmail.
Google Analytics  It is a tool which depict the behaviour and trend of the customers. It gives some clear pictures of audience, acquisition, behaviour, clicks, impression, click through rate, conversion and so many insights for taking better marketing decisions. It can be integrated with website as well as adword.
Longtail pro, keyword revealer and other free keyword research tools  To get the ultimate benefit from SEO, keywords with high search volume with less competition need to be chosen up. There are lots of free keyword research tools out there which can help us to find the effective keywords.
Sitechecker, neilpatel, seocentro, seowebpageanalyzer and so on  For checking the SEO of a website these tools are very effective. There are so many seo checking tools out there like these. These tools can provide insights of what can be done more and what problems need to be fixed up for ranking the website better in the SERP. Some of these tools show the score of a website on Speed, social presence, Content, backlink, Server, security etc.
Keyword toaster, searchbloom, acquisio and so on  Through these tools, keywords can be wrapped, mixed and generated. These tools can facilitate to up and running the adword ad campaign.
X-Plagiarism checker, seoreviewtools, grammarly  For bringing out the best result from SEO, content should be useful clean and fresh. These tools help us to achieve this goal
Facebook ad manager  Facebook ad manager is a platform where we can manage our facebook ad. It also includes goal, targeting, budget and scheduling. Apart from this, it is having reporting, analytics and test and learn modules.
Facebook page insights  It's a small feature added to the facebook page where insights of all the posts in a page is shown perfectly.
Midrub  Midrub is a social media sharing application. It can easily be purchased from codecanyon. APIs of the social media sites need to be connected to this web application for sharing posts through this application.
Linkedin campaign manager  Its a feature of linkedin for advertising on linkedin. We can run different types of linkedin ad campaign through it.
Beefree, topol and so on   These are the free tools for designing email templates.
Mailchimp  Its an email service provider (ESP). Its free up to 2000 email per day. So we can easily run email marketing campaign through this platform.
Photoshop & illustrator  Graphics play a crucial role in digital marketing. These tools help us to create lucrative static and motion graphics

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