Omnichannel Within The Hispanic Retailers

WINSTON-SALEM, N.C. - Nov. 13, 2018 - PRLog -- We call omnichannel to the communication we establish with customers through all our platforms available to them: brick and mortar stores, online services, social networks..., therefore, the bigger we build that communication bridge between them, the greater our success as a company.

If we compare ourselves with other sectors, there is still a long way to go to the online commerce of Hispanic retailers to finally take off.

We would have to ask ourselves what is it that makes our clients behave so differently with us than with other sectors, but more than that we should analyze what other sectors are doing in relation to what we are doing or not doing correctly.

Was the demand that prompted the birth of Amazon Fresh or Instacart? Absolutely not, it was the need to establish a differentiating element, a way to offer new and more modern alternatives to the big national retailers such as Walmart or Target that remained out of focus of their objectives living permanently in their comfort zone.

We must be realistic and admit that among Hispanic retailers we still… To read the complete story, click on this link: https://abasto.com/en/news/omnichannel-hispanic-retailers/