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Follow on Google News | Actions abroad generate over US$ 160 million for footwear manufacturersBy: Yardstick Marketing Abicalçados' Trade Promotion coordinator, Letícia Sperb Masselli, highlights that the actions carried out by the program, existing since the year 2000, are essential for footwear exports, not only considering volume but also with regards to training. "Before the first agreement with Apex-Brasil, 18 years ago, we exported to 99 countries, a figure that stood at over 160 last year. In addition to the diversification, we started to ship more products with the companies' own brands, making our shoes desired and known in the main markets in the world," she assesses. Masselli also says that the nearly 250 companies that are members of the Brazilian Footwear account for more than 80% of footwear exports, a share that tends to grow as brands realize the importance of operating in the foreign market as a continuing – and not only occasional – strategy. "Even if the scenario is not so positive for deals, companies need to be there, holding their position with quality, to reap the results when better conditions are reestablished," For the coordinator, the exchange rate at the current level favors the setting of prices, even though local currencies are also devalued in the main markets for Brazilian footwear abroad, especially in Latin America. "The exchange rate is important, but it has ceased to be essential for a long time. It takes strategy and training to properly work in international trade. This is what Abicalçados provides for companies that wish to work in the challenging overseas market, through the Brazilian Footwear," she says. She also adds that in addition to enabling the participation of companies in international fairs and missions with subsidies, the footwear exports promotion program seeks their improvement to operate in the foreign market. The agreement with the Brazilian Footwear is renewed every two years. The next target markets for the upcoming biennium, 2019/2020, were already selected during a meeting with Abicalçados, Apex-Brasil, and members of the project. The United States, Peru (new), France, the United Kingdom, China, South Korea (new), and Saudi Arabia (new) were chosen. These countries will be developed through trade, image, and prospection actions throughout the next agreement, which will be signed in the beginning of 2019. International trade fairs and missions – 2018 EXPO RIVA SCHUH Date: Jan. 13, 2018 to Jan. 16, 2018 Place: Riva Del Garda, Italy US$ 4.1 million on the spot US$ 21.8 million in the following months IFLS - EXPORT THINKING BOGOTÁ Date: Jan. 30, 2018 to Feb. 01, 2018 Place: Bogotá, Colombia US$ 1.5 million on the spot US$ 2.97 million in the following months FN PLATFORM Date: Feb. 12, 2018 to Feb. 14, 2018 Place: Las Vegas, United States US$ 1 million on the spot US$ 4.76 million in the following months MICAM MILANO Date: Feb. 11, 2018 to Feb. 14, 2018 Place: Milan, Italy US$ 7.9 million on the spot US$ 20.27 million in the following months COLOMBIA SHOWROOM Date: Mar. 05, 2018 to Mar. 09, 2018 Place: Cali and Medellín, Colombia US$ 458 thousand on the spot US$ 974 thousand in the following months RUSSIA TRADE MISSION Date: Jun. 06, 2018 to Jun. 08, 2018 Place: Moscow, Russia US$ 710 thousand on the spot US$ 2.15 million in the following months FRANCE TRADE MISSION Date: Jun. 11, 2018 to Jun. 13, 2018 Place: Paris, France US$ 85 thousand on the spot US$ 290 thousand in the following months EXPO RIVA SCHUH Date: Jun. 16, 2018 to Jun. 19, 2018 Place: Riva Del Garda, Italy US$ 8.46 million on the spot US$ 31 million in the following months IFLS Data: Jul. 17, 2018 to Jul. 19, 2018 Place: Bogotá, Colombia US$ 1.48 million on the spot US$ 8 million in the following months COLÔMBIAMODA – MEDELLÍN Date: Jul. 24, 2018 to Jul. 26, 2018 Place: Medellín, Colombia US$ 127.7 thousand on the spot US$ 1.6 million in the following months FN PLATFORM Date: Aug. 13, 2018 to Aug. 15, 2018 Place: Las Vegas, United States US$ 1 million on the spot US$ 3.53 million in the following months COLOMBIA SHOWROOM Date: Aug. 27, 2018 to Aug. 31, 2018 Places: Cali and Bogotá, Colombia US$ 407 thousand on the spot US$ 615 thousand in the following months MICAM MILANO Date: Sept. 16, 2018 to Sept. 19, 2018 Place: Milan, Italy US$ 13.2 million on the spot US$ 24 million in the following months About the Brazilian Footwear: The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market. Learn more: www.brazilianfootwear.com.br | www.abicalcados.com.br/ About Apex-Brasil: The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) End
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