PMA CEO Says High Tech is the Future

WINSTON-SALEM, N.C. - Oct. 19, 2018 - PRLog -- PMA CEO Says High Tech is the Future

Cathy Burns, CEO of the Produce Marketing Association (PMA), gave her annual State of the Industry address on October 18, which spoke on topics including robotics, automation, human talent management, e-commerce and culture and society. According to a PMA press release, her speech sketched "a picture of an industry future that will call for a complex mix of both high tech and high touch to grow a healthier world."

The speech was delivered at the opening Forum for the Future of PMA's 2018 Fresh Summit Convention & Expo in Orlando, Florida.

"Robotic assistants help ease some of the challenges in finding both human, and non-human, help in the field," said Burns. Yet "while high-tech experiences certainly provide a 'wow' factor, human employees play an important role in providing a personalized, customized experience for consumers. Technology won't be able to handle all of the skills people can."

The fresh produce and floral industry will look into technology more to meet its labor needs and Burns offered… to read the complete story, click on this link https://abasto.com/en/news/pma-ceo-future-high-tech/