Reviveadservermod launched a new Geo fencing plugin for Revive Adserver:

COIMBATORE, India - Sept. 20, 2018 - PRLog -- Geo fencing technology is one of the excellent marketing strategies in the today's digital world. The core concept of this plugin is to  create a virtual fence around a real world specific geographical area, it is used for location based marketing.  Geo fencing uses GPS (Global Positioning System)or RFID (Radio Frequency Identification) to define the geographical boundaries.

Compatibility:

Target device – Smartphones and Tablets
Operating system – Android and iOS
Delivery platforms – Web and SDK
Mediums – GPS
Ad formats – Notification ads, Banner ads

Supported Ad Format:

Notification ad format: A short pop up alert message will appear on the client's android and ios devices. When clicking on that ad, it will be redirected to the advertiser's site.

Banner ad format (Interstitial)- It is rectangular image or text ads which appears on the client's devices. When the client clicks on that ad, they will be redirected to the advertiser's site.

How it works

This feature makes the best use of time and place by expanding the horizon to reach a next level for businesses. It basically targets the mobile users  in a definite location in order to increase the knowledge of the particular product or services.

This plugin allows an administrator to set up the triggers so if a device enters or exits the boundaries which are defined by the administrator, the alert will be issued. Once he define a geo fence with a trigger action, if a user arrives at a particular location within a mentioned radius, it delivers either notification ad or banner ad to the user. The clicks and impressions will be tracked and that will be redirected to the advertiser's site.

Benefits:

Right ads at the right time:

Geo fencing is a popular way for the businesses to deliver in store promotions, alerts will go to the prospects when they step in to the store and it targets the specific audience and figure out what kind of strategies will work out based on the location data.

Engagement of audience:

When the right ad displays to the right audience, it will increase the engagement on the particular advertiser's site. This drives more potential customers for a  particular business.

Return on investment will be more:

By targeting the relevant audience and sending the required offers or details, the end users will find this as more useful and effective. The ROI will be more if we keep analysing and tracking the engagements in a particular location.

Strategic reports:

On implementing the location based marketing, one can analyse the data and can generate the insights like what kind of customers are in the particular location and how much time they're spending to stay at a place. With a lot of businesses are in a particular location, it will be easy to identify which type of businesses are attracting more customers and what location will be more suitable for expanding the business. With the clear strategic report, one can effectively plan their campaigns.

About Reviveadservermod:

They provides enhancement plugins for revive adserver. There are 300+ plugins across different categories and functionalities. They also provide custom adserver plugin development based on the client's requirement. In addition, users can get consulting services, constant upgrades, prompt after sales service and tech support.

One stop solution for all your plugin needs->reviveadservermod.com (http://www.reviveadservermod.com/).