How to market your produce online with panache?

MUMBAI, India - Sept. 9, 2018 - PRLog -- Finding the time to revamp your site is always tricky for a marketing agency. You fights with different priorities - continuing projects for customers, new business strategies, and crisis fire-fighting on accounts, etc..

We were blessed to devote some time to redo Pigtail Pundits.

In the last 4 years a few of our digital offerings had changed. We added Search Engine Optimisation and Conversion Rate Optimisation expertise to our Content Marketing and premium website build services.

The Case Studies section had to be upgraded.

Cut the jargon, talk results.
The topic of digital marketing is jargon filled. Jargon, complicates understanding. Jargon is used by many to confound. We needed to steer clear of that.

We inch nearer to getting our messages understood if we use a metaphor to describe the digital marketing solutions we provide, together with its advantages. So we believed.

We can also introduce some flavour which metaphors do permit.

Metaphors, incidentally, are double-edged swords. It confuses and also clarifies. It ignites curiosity. It can put off people.

We likened digital advertising to promoting the produce of a orchard.
The subject lends itself to a metaphors that are not part of the typical digital marketing lexicon.

The metaphors blunt the tone and tenor of the messaging.

The metaphors colour the speech.

We tried to peel off the fuzziness which exists in India, particularly in online marketing, with copy.

We followed that closely by StoryBrand framework by Donald Miller to manage the backup from the Solutions section.

What do you think of the new design? Allow the bouquets and the stream.
Check out Pigtail Pundits [https://www.pigtailpundits.com]