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IUQO launches augmented reality solution for virtual experimentation of make-up and other products
The platform allows customers to experiment the products without the physical products
"Launching this product was another important step in our mission to help our clients achieve a true omnichannel marketing and sales strategy. Today, integrating the consumer buying process and optimizing their experience through different channels is a big challenge, and we are prepared to help our clients succeed through this journey", explains Izaias Cavalcanti, Global Head of R&D for Enterprise Innovation at IUQO.
Broadly speaking, the solution works as a digital platform, which can be embedded in an existing e-commerce app or smart mirror in-store and allows the consumer to try the products virtually. Augmented Reality made it possible to provide new possibilities for interaction, either to narrow down the options before trying the actual products, which may end up increasing the relationship between the brand and its consumer, and consequently increase sales.
Augmented reality virtual try-on creates a unique experience and increases loyalty to the brand.
Creative technology company founded in 2010, with a focus on mobile and augmented reality solutions, IUQO helps organizations succeed at their digital transformation.
Companies including BASF, PwC, Adobe, Visa, Campari, Citroën, Google, Adidas, PepsiCo and Mondelez, just to name a few, have partnered with IUQO to build ultimate teams and ship outstanding innovation through mobile, artificial intelligence and augmented reality.