eRelevance Study Examines Patient Engagement Strategies for Growth
Findings reveal most aesthetic practices lack necessary resources and tools to grow
AUSTIN, Texas - Aug. 2, 2018 - PRLog -- eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), today announced the release of Patient Engagement for Growth: Aesthetic Practice Marketing Perspectives and Priorities.
The report—based on survey responses from nearly 150 U.S. aesthetic practices—examines the challenges and solutions related to patient engagement, and how practices can drive cash-based consumer demand while lowering advertising costs and improving marketing lead conversions.
"While quality patient care is always the necessary foundation of a successful aesthetic practice, long-term practice growth requires an understanding of sophisticated patient engagement,"
While several notable themes emerged from the data, two key takeaways include:
Most aesthetic practices lack the time, expertise and tools for the sophisticated marketing necessary to meet their goals for growth.
Download the full report to view more comprehensive study results here.
About eRelevance Corporation
With the vision to forever change small businesses, eRelevance is pioneering the delivery of big-company consumer engagement to small business as an affordable, turnkey service. eRelevance's game-changing suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses—driving more demand from customers and prospects, lowering their advertising costs and improving lead conversion.
Privately funded and based in Austin, Texas, eRelevance has been recognized locally, nationally and internationally with awards for its breakthrough innovation, including Red Herring 100 North America and Global awards, Entrepreneur magazine's Best Entrepreneurial Companies in America, and the A-list of Hottest Startups, presented by the Greater Austin Chamber of Commerce and South by Southwest. For more information, visit erelevancecorp.com.
About Modern Aesthetics
Modern Aesthetics is the source for expert advice on patient care and practice development for cosmetic surgeons. With content by and for clinicians, each edition offers unique perspective and insight regarding the latest developments in aesthetics—from skin care to advanced procedures—and strategies for clinicians to successfully incorporate them into practice.