eRelevance Expands into Mortgage Market

Suite of Affordable, Tech-Powered Engagement Services Fulfills Need to Stay Better Connected with Home Buyers and Referral Networks
By: eRelevance
AUSTIN, Texas - Aug. 28, 2018 - PRLog -- eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), today announced it has expanded into the mortgage market.  The expansion follows the company's breakout success serving the elective healthcare industry, where it has helped drive measurable business growth for more than 1,300 customers.

The mortgage industry represents a huge opportunity in the U.S., with Freddie Mac projecting $1.75 trillion of mortgage originations in 2018.  Yet, affordable, sophisticated consumer engagement services tailored to the needs of mortgage brokers and lenders previously have not been available. Services are needed to help increase loan applications by nurturing relationships, including follow-up, with customers and referral partners such as realtors and builders.

eRelevance recently conducted a national survey of mortgage brokers and lenders revealing their top priorities and challenges.

Survey respondents indicated their three most important priorities are:
  1. Staying connected to customers
  2. Staying connected to referral partners
  3. Higher conversion of leads to applications
According to the survey, brokers and lenders say they lack the engagement tools and resources required to grow their businesses and would find an affordable service to help them grow "highly valuable."

"Mortgage brokers and lenders want an affordable service to offload the work of staying connected to their customers and referral partners, which are significant drivers of business growth.  Our suite of tech-powered consumer engagement services is uniquely tailored to solve the challenges mortgage professionals face," says eRelevance Co-founder and CEO Bob Fabbio.  "We've identified enormous market opportunity with a solution that enables these businesses to thrive in an increasingly competitive market by reaching more leads and increasing conversion. We're fulfilling market demand with big-company engagement capability—delivered as affordable, turnkey services."

The eRelevance suite of services includes:

eRelevance Customer Engage™ engages customers through targeted, multi-channel campaigns that increase the lifetime value of existing customers.

eRelevance Prospect Engage™ captures and quickly engages prospects with a targeted, multi-channel approach that maximizes the return on marketing spend.

eRelevance Connect™ follows up on customer and prospect responses to marketing campaigns, then connects them with scheduling resources, increasing the likelihood of conversion and minimizing lost revenue.

Upon making its services available to the market, eRelevance has quickly acquired mortgage customers, clearly demonstrating market demand for its services.

About eRelevance Corporation
With the vision to forever change small businesses, eRelevance is pioneering the delivery of big-company consumer engagement to small business as an affordable, turnkey service.  eRelevance's game-changing suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses—driving more demand from customers and prospects, lowering their advertising costs and improving lead conversion.

Privately funded and based in Austin, Texas, eRelevance has been recognized locally, nationally and internationally with awards for its breakthrough innovation, including Red Herring 100 North America and Global awards, Entrepreneur magazine's Best Entrepreneurial Companies in America, and the A-list of Hottest Startups, presented by the Greater Austin Chamber of Commerce and South by Southwest.  For more information, visit

Media Contact:
Cassady Nordeen
(718) 644-0273

Catherine DeStasio

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