News By Tag
News By Location
This is the Golden Age of Music Festivals
Now is the time to invest in new and emerging festival brands.
By: Festival Factory, LLC
With 70% of new businesses going belly up after the first year, larger music festivals are increasingly succeeding and growing.
"The real money is on the bigger festivals with bigger talent lineups and bigger marketing budgets. Weekend camp out festivals feature more revenue streams and offer a destination event instead of just a one day concert format." said festival producer, consultant and author Hal Davidson today. He added "Its the smaller festivals that take years to gain traction, they're the chancy ones."
This year Davidson launched his newest festival venture Festival Factory, LLC. This company will specialize in camp out destination festivals featuring major name talent in the eastern U.S. first, then spread west.
He's completed the due diligence and is presently seeking funding for three separate large music festival projects, all meant as annuities for both their demographic communities and for stakeholders.
First, he's planned a second Rock Fiesta®, this time in Atlanta, upgraded and with more diversified Latino genres than the first Rock Fiesta in AZ 2016 lauded as the "Latino Coachella" which featured the best Latino rock lineup in U.S. history and was the first Latino camp out music fest anywhere. See http://www.rockfiesta.com
Atlanta's Latino population is the fastest growing in America, the economy is booking and there is no other weekend Latino music festival in the Southeast.
Davidson said "The Latinos need their own festival. the market is way under-served."
He also plans to bring back a modern version of the now legendary Stompin 76, a bluegrass spectacular he produced at age 21 in Galax, VA in 1976 which attracted over 100,000. People still talk about it today on Facebook and buy T shirts and posters on http://www.stompin76.com This incredible event was inducted into the Bluegrass Music Hall of Fame in Kentucky this year!
In 2019 STOMPIN will be produced on a sprawling natural tract (THE RANCH) in mid-Tennessee just an hour South of Nashville. Investment is just $750,000 for a 40% share of the total net from all revenue streams. The breakeven point on this festival is relatively low and is intended as an annual destination festival.
The third major music festival planned by Davidson is ROCKINHORSE, a 3-day country music festival also intended for THE RANCH in mid-TN on the Cumberland Plateau. THE RANCH is intended to become the biggest music festival park in the world, ending with over 2,000 acres of live music and camping paradise. ROCKINHORSE requires between $6 - $11 million depending on the build out. The core property is 185 acres with additional parcels added with each subsequent festival to accommodate the growing audiences.
Hal Davidson has taken a lifetime of promoting to arrive at the right formulas needed to achieve long term festival success. He is an active professional consultant, producer and authors the most comprehensive books on the business of concerts and music festivals. http://www.concert-
While the iron is white hot, now is the perfect time to invest in the exciting years ahead of world class music festivals.
Hal Davidson Managing Member Festival Factory, LLC
Page Updated Last on: Jul 23, 2018