How KLASS Evolved For The Sake of Consumer Health

WINSTON-SALEM, N.C. - July 20, 2018 - PRLog -- It is barbecue season, which the Hispanic consumer enjoys so much; It's the time of the beach, the pool and outdoor games. And this summer, the temperature has risen even more with the celebration of the great football event of the World Cup in Russia. With all these activities, Hispanics look for refreshing drinks and to take care of their health and if they are 100% natural, even better. In this hot summer, KLASS's fresh beverages arrive as a refreshing option that is unrivaled because they became the first and only brand in the category of powdered drinks, in the Hispanic market, with 100% natural ingredients.

In order to achieve its goal of offering "aguas frescas" of excellent quality beyond taste, the KLASS brand decided to evolve by betting on consumer health. They transformed the production process of their products and eliminated artificial sweeteners, colors and flavors.

"What we did was to stop worrying about our competitors and rather to put all the attention on our consumers and our.… To read the complete story, click on this link https://abasto.com/en/news/evolution-klass-consumers-health/