Sales Layer – giving product power to Product Managers
• Expansion as a result of investment and increased market opportunities • Double digit Growth and development in operations, sales and people
By: Sales Layer
Now with its latest version, Sales Layer is tuning even more features towards helping the work of product managers and marketing teams gear up for quick and easy product information handling.
The expansion has meant a beefing up of the commercial team to take advantage of the steadfast belief that a simple flexible PIM has caught the time right to provide Product Marketers what they need to excel in a highly competitive Ecommerce market, converting to greater sales.
"Enabling Product marketers with the ability to manage, edit and deliver product information from one single place to a whole host of outbound channels in a consistent, coherent way is not new," says CEO and founder Alvaro Verdoy. "There are plenty of providers who can providers who can do this, but at Sales Layer we wanted the whole experience in terms of integrations, set-up, usage and onward connections and channels to be quick, easy to set-up and use, little training necessary and above all affordable for SMBs to Mid Market companies".
"We feel that we can take the strain away from product marketers in their complex lives and processes, dealing with other departments and organisations and getting new products launched quickly and successfully. Our philosophy is to provide power to Product Marketers for owning and delivering exceptional product experience at a fraction of the cost."
About Sales Layer
Sales Layer was founded in 2013 by CEO Alvaro Verdoy and CTO Iban Borras, both of whom had previous experience in consulting and programming. They saw a need to help Marketers gain control and reduce costs in building their online catalogues. They have offices and partners based in Spain, UK, US, Argentina and South Africa and list companies such as Reebok, Porcelanosa, Philips Lighting and Rexel among its many clients. In 2017 Swanlaab and Omnium invested €1.3m in Sales Layer to finance international expansion and they target SMBs and Mid-Market organisations in vertical markets for manufacturers and retailers.
Catch Sales Layer's Alvaro Verdoy in a Q&A webinar entitled, 'Why Marketers are talking about PIM' July 26th at 5pm CET