Kroger Launches App for Healthier Grocery Shopping

WINSTON-SALEM, N.C. - July 17, 2018 - PRLog -- Kroger Launches App for Healthier Grocery Shopping

As the age of technology continues to dominate our world, it only continues to increase within the grocery industry. From cashier-less stores, in-store robots, online grocery shopping, online delivery options, apps and partnerships with delivery meal-kit companies, supermarkets are evolving to meet consumer trends. Among these competing players, which include Walmart, Target and Amazon, is Kroger, who has a mobile shopping app, meal-kits, partnership with Instacart and now, a new wellness app for consumers.

Today, Kroger introduces OptUP, a data-driven app that helps customers make more informed, healthier purchase decisions as a part of company's Wellness Your Way platform, which supports the Restock Kroger initiative, according to Colleen Lindholz, Kroger's president of pharmacy and The Little Clinic.

"Kroger's new OptUP app is transformational for the food retail industry," said Lindholz. "The app puts nutritional information at your fingertips and makes finding and buying better-for-you products easier and simpler."

The Opt-UP app includes receiving… to read the complete story, click on this link https://abasto.com/en/news/kroger-launches-app-healthier-shopping/