Samsung Empowers Small-Medium Businesses in the Middle East and North Africa with New Digital Platfor

AMMAN, Jordan - June 26, 2018 - PRLog -- Amman, Jordan (June 2018) — Samsung Electronics Middle East and North Africa (MENA), officially announced the launch of Samsung Business Suite, a new Business-to-Business (B2B) cloud based platform that is developed to support Small-Medium Businesses (SMBs) in the MENA region by enhancing their digital and mobile capabilities. Samsung Business Suite will provide registered businesses with a set of in-demand business applications such as: E-survey, E-Menu, Geo Reporting and more, which can be customized to their requirements and launched remotely to designated Samsung devices. It will be available for businesses in the region to download starting June 25^th from the Samsung website.

"SMBs are a significant contributor to the economic engine in the Middle East and North Africa. As the region marches towards a transformative agenda and economic diversification in building a knowledge based economy, SMBs will serve as the foundation in that transformation. To this effect, SMBs also face the challenge of navigating a competitive business climate with complexities, high cost and lack of infrastructure," Wahid El Meliani, Head of IT & Mobility Enterprise business at Samsung Electronics Middle East and North Africa. "Today's launch of Samsung's Business Suite is aimed at empowering SMBs to realize the digital capabilities and know-how to overcome adversities with a simple and comprehensive plug and play solution."

Nurturing and Empowering Entrepreneurship.

SMBs represent 56% of the mobile B2B market in MENA according to Samsung mobile market researches, and share common challenges including difficulties in adopting IT mobile solutions and identifying relevant digital tools for their business requirements, increasing cost of apps and solutions in the marketplace, complexities in third party or partner management, and a lack of infrastructure to operate and maintain these solutions.

This is further substantiated in results recorded by Global Entrepreneurship Monitor (GEM), which shows that 70% of respondents in the MENA region, who are interested in establishing new businesses, fail to complete the process.

"Samsung's Business Suite is intended to address this challenge, by supporting SMBs that understand the value of digital and technological innovation, but feel overwhelmed with the choice and clutter of digital solutions in the market that can fulfil their business requirements", added Meliani.