Prolific PR Pro Talks Tools Of The Trade In Entertaining New Book, 'The $600 Million Dollar Latte'
Author Neil Flett generously shares his public relations prowess in a fictionalized story based on his professional experiences.
While vacationing in Barbados with his wife, Clyde West offers a PR boost to a local coffee shop owner, whose tasty coffee impresses West. As a result of that gesture, sales increase at the coffee shop. Wondering if he might be able to help other small businesses in a similar manner, West develops a unique business model—refining it along the way—and embarks on what becomes a lucrative global enterprise that provides inexpensive promotional services and resources to small businesses.
Flett includes carefully placed twists in this ingenious story about business development, illustrating quite well how things can and do go wrong even in the midst of incredible success. He uses humour and creative dialogue to help deliver this fast-paced story about how to "go big" in business, even when starting small.
"I have an aversion to business books, which tend to be dull and repetitive,"
'The $600 Million Dollar Latte' is published by eBookIt.com and is available at popular online retailers.
Review copies of 'The $600 Million Dollar Latte' are available to media contacts upon request. Neil Flett is available for interviews.
About the Author
Neil Flett is retired as founder and chairman of the global management training company rogenSi, which he sold to the US company Teletech in 2012. He has decades of experience in communication strategy, skills and coaching, the media, public relations, management training, growing small businesses, fundraising and winning major bids and pitches.
He is the author of five business books including "Pitch Doctor – How to win multi-million-
Since 2010, eBookIt.com has helped thousands of authors and publishers get their books converted to ebook and distributed to all the major ebook retailers.