Mopinion feedback analytics software now available in Lightspeed app store

ROTTERDAM, Netherlands - April 3, 2018 - PRLog -- All-in-one feedback analytics software Mopinion is now available in the app store of ecommerce software provider and global leader in Point-of-Sale systems, Lightspeed. This new integration enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.

This powerful cooperation between two market leaders in their respective fields aims to provide an even wider audience of webshops with an accessible feedback solution that eliminates the hassle of costs or complex installation procedures. An additional advantage for these webshops is that many of the same features offered in the paid Mopinion software are made available to them, such as feedback form triggering and reporting & analysis, meaning they still get the same value.

Udesh Jadnanansing, Mopinion Co-Founder, responsible for global partnerships comments:

"Customer Experience (CX) has become a number one priority in the ecommerce industry. Webshops are therefore looking for ways to boost their efforts and provide a smooth and satisfying experience for their online customers. But the truth of the matter is, many lack the insights needed to make meaningful changes to their customer journeys and online processes. The purpose of this new integration and partnership, which fits perfectly with Mopinion's global strategy, is to make customer feedback more available to these webshops, especially those just getting started with their CX programs. We hope to announce several more exciting partnerships like this in the coming months!"

The Mopinion Difference

Many feedback tools on the market only offer static feedback forms that often resemble a contact form. However, the Mopinion app offers dynamic, customisable feedback forms that include:

• A wide selection of customer experience metrics (such as Net Promoter Score, Customer Effort Score and Goal Completion Rate)
• Several research form elements (e.g. radio button, checkbox, open comments)
• Question routing: Ask the right questions at the right moment
• Visual feedback: Collect visual feedback (screenshots) to understand what your visitors want and what's preventing them from achieving it
• Advanced triggering options (e.g.  displaying feedback forms based on certain events)
• A customisable dashboard to help webshop owners and Ecommerce Managers digest the data

Completely customisable feedback forms

Once the app is installed, the Mopinion feedback button appears automatically on all pages of the webshop. What's unique about this particular app is that the Mopinion feedback form is completely customisable, so webshops can easily add or change feedback questions, add their own design and logo, set up their own language and use proactive and exit-intent triggers to decide where they want to show or hide the feedback form. You can even add the feedback widget to your email communications and campaigns.

Advanced Analysis

All feedback collected is available in a personal Mopinion account, which is created for the webshop upon installation. Via their personal accounts, the webshops will have access to customisable dashboards where they can crosstab and drill down on different feedback variables and metrics. These webshops can also analyse feedback items using text and sentiment analysis, set up email notifications  for incoming feedback items, assign feedback tasks to team members and much more.

The Mopinion app integration is available in the UK and Dutch Lightspeed app stores.

About Mopinion

Mopinion is a rapidly growing SaaS provider and market leader in the field of online user feedback analysis for websites and mobile apps. This all-in-one solution turns feedback from digital touch-points into actionable data to drive strategy, improve online channels and empower digital teams. Mopinion works with many forward-thinking digital teams such as TomTom, TUI, Ahold, Kia and Decathlon.

Visit our website at https://mopinion.com/