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Munching Healthier Snacks Accelerating Indian Snacks Market
Healthy Snacks are emerging in India as consumers prefer consuming healthy snacks, says RNCOS in its latest research report.
As per RNCOS, latest analysis reports, healthy snacks segment holds very small share in the total snacks market, however, it is growing rapidly in India. Competitors, such as Balaji, Haldiram and Frito Lay are introducing healthy snacking options in the menu to cater the taste buds of health conscious customers. Strong opportunities exist for fat-free and guilt-free snacks, with penchant for innovation in terms of packaging. In this regard, Pratap Snacks launched a Seven Wonder category in the health segment. Lays producing company, Pepsi Co, will also be venturing into the health portfolio that already has Britannia's Nutri Choice, McVities and Parle G as dominant players. Patanjali on the other hand witnessed a whopping annual growth of 146% in fiscal year 2016. The company has launched 500 products many of which are present in the FMCG category like Aarogya, Nariyal and Doodh biscuits and its atta noodles.
Emerging in India as consumers prefer consuming healthy snacks, there lies an immense opportunity for the new players to tap the fastest growing market that is expected to garner huge revenue.
RNCOS has over a decade of experience in Food and Beverages Market Reports. We can act as a potential growth partner in all your business endeavors, such as product launching, geographic expansion, sales improvement, distributor/
Feel free to download the sample from this link: http://www.rncos.com/
RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.
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