Munching Healthier Snacks Accelerating Indian Snacks Market
Healthy Snacks are emerging in India as consumers prefer consuming healthy snacks, says RNCOS in its latest research report.
As per RNCOS, latest analysis reports, healthy snacks segment holds very small share in the total snacks market, however, it is growing rapidly in India. Competitors, such as Balaji, Haldiram and Frito Lay are introducing healthy snacking options in the menu to cater the taste buds of health conscious customers. Strong opportunities exist for fat-free and guilt-free snacks, with penchant for innovation in terms of packaging. In this regard, Pratap Snacks launched a Seven Wonder category in the health segment. Lays producing company, Pepsi Co, will also be venturing into the health portfolio that already has Britannia's Nutri Choice, McVities and Parle G as dominant players. Patanjali on the other hand witnessed a whopping annual growth of 146% in fiscal year 2016. The company has launched 500 products many of which are present in the FMCG category like Aarogya, Nariyal and Doodh biscuits and its atta noodles.
Emerging in India as consumers prefer consuming healthy snacks, there lies an immense opportunity for the new players to tap the fastest growing market that is expected to garner huge revenue.
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