UK Universities turn to innovative ways to attract fee paying customers - video brochures by 4b4

AYLESBURY, U.K. - Feb. 13, 2018 - PRLog -- MORE UNIVERSITIES ARE USING SMART VIDEO CARD BROCHURES INSTEAD OF A PAPER PROSPECTUS TO ATTRACT FEE PAYING STUDENTS

Buckinghamshire-based 4B4 are answering a problem that many Universities currently face – how to persuade young people to attend their campus open days and sign on the dotted line... but with tuition fees often enabling students to behave like paying customers, Bursars around the UK know they need to showcase experiences (academic and social) as a complete lifestyle choice or risk losing the deal.

4B4 have been working in the promotional arena for over 20 years, creating, manufacturing and branding merchandise for companies trying to compete in difficult economies. Established in Midshires House, Aylesbury, the family firm noticed an increase in orders for video brochures from learning establishments near and far.

'No one has time to read anything these days, comments Steve, Co-Director at 4B4. 'So vidpaks are a smart way for further education institutions to engage with prospective customers before they even leave school - let alone leave home'.

The latest order came from a long-established Russel Group University. Steve and his brother Michael packaged the culture of study into an appealing claret-red booklet that, once opened, plays a short film on the daily happenings around an innovative city. The upbeat screen message briefly covers all aspects of living a full and busy curriculum from the diverse types of courses available to pastoral care and sporting opportunities, so that students are quickly made aware of the facilities available - all against the backdrop of a rich historical heritage.

So why is there a demand for 'smart cards' as some A-Level students refer to them?
·       because decision making is now done on complex levels

Bastions of education presenting copious amounts of material on or offline such as a heavy paper prospectus or hierarchy of web pages, do not engage teenagers. A succinct film in 'picture-card' packaging, inviting teenagers to view their £9,2500 a year fund (more for overseas students) as a jigsaw part - fitting neatly into the complete holistic learning voyage… does.

No surprise then that overseas students are desirable recipients of the brochures since they also pay an accommodation fee along with study costs.

Viewing a service promoted in the brochures like, 4B4's Video Brochures, results in Universities being listed in media outlets as one of the Top 100 best student experiences and similar awards that benchmark success.

Called 4B4 after the four founding family members – brothers Steve and Michael, dad Peter and mum Diane, 4B4's technology branding business changes fast. From CD printing to supplying thousands of USB sticks for experience day companies, they know that being able to consume information on a fit-for-purpose tablet helps clients to pick the right scenario for their needs.

Steve's son, 17-year-old Jamie Bridson hopes to join the family firm one day and work on developing many more products. Currently studying for his A-Levels, his degree options are being researched in Finance and Business institutions.

'I like the user experience with a video brochure,' comments Jamie. 'I know what I want to study, and this helps me see the town plus stuff I can get involved with without even having to visit. I can also pass it onto friends'.

So, the 'human' race is on to fill places from home and abroad. As Marketing departments for strongholds of philosophy and corridors of future power compete to find fee paying customers, the company usually creating Video Brochures for high end businesses might just help them to make an impression long enough to seal the deal.

Take a look for yourself... http://www.4b4.co.uk/video-brochures/