Building Brand Loyalty With Sendmode Bulk SMS
Did you know that one text blast can increase sales and web traffic, improve customer experience, and build brand loyalty all in one?
One way to proactively reach out to customers is through bulk SMS.
"Brand loyalty comes from good customer experience and a positive relationship between a customer and a business. Mobile marketing makes creating that loyalty a bit easier to achieve."
The personal nature of SMS, combined with high read rates, gives you the opportunity to develop relationships with each other. It's that personal relationship that can make the difference in whether your customers stay with you, or jump to the company offering the lowest prices.
Customers are looking for more than just a great product. They're looking for a great experience. Businesses with friendly staff and a clean storefront always leave a lasting impression. The customer experience doesn't have to end when they leave the store - in fact, it shouldn't!
Target Your Customers in the Heat of the Moment
Similar to push notifications, mobile users have t opt-in to receive SMS alerts. The most effective way to get subscriptions is to get attention when soon-to-be customers move around your brand. A perfect example for retailers and restaurants would be when a window sign would have a call-to-action to send a text which will, in turn, provide a customer with a discount code.
After Purchase Follow-Up
If a customer makes a significant purchase, send a text asking how it is working out for them, and let them know you're there to help if they need anything. Obviously, you don't want to use this for inexpensive or frequently purchased items. Resist the urge to sed a text with a link to buy accessories or add-ons. Remember customer loyalty is built on relationships, not sales.
Enhance Customer Service
Is your customer service helpline overloaded with calls? Take the strain off overworked call center employees and implement an SMS customer service strategy.
Give your Customers a Voice
While creating a fun shopping experience for your customer is good, creating a 2-way communication channel is better. Customers want to be heard. Whether it's about product requests, concerns, complaints, or ideas, customers like to feel that they have a voice.
Giving your customers the option to participate in making your business better (ie - short surveys via SMS) will help them to have a better customer experience. They will feel like their concerns are being heard, and that their voice is an important one. This truly gives them a good experience, thereby building loyalty for your brand.
You don't need to send a text every day, in fact, it's not advised! But, you should contact your customers at least once a month to remind them that you exist (and that they really like you!). Maintaining regular contact will help separate your business fro the masses.
Keep in mind that the frequency of your contact will depend on your particular business and needs of your customers. Simple ideas such as a 'Happy Birthday' message to a customer can prove to be extremely effective.
One text blast can increase sales and website traffic, improve customer experience, and build brand loyalty all at once. SMS can enhance customer service levels, so use it to provide a level of service that goes above and beyond your current offering.
By promoting a brand that inspires, oozes quality and gives something back, you're certain to be branded as a business to trust. Then it's just a matter of dealing with all of your loyal customers returning.
For more information on bulk SMS please visit https://www.sendmode.co.uk