Online Marketing Company Discusses Importance of Secure Websites

NEWPORT, Pa. - Jan. 24, 2018 - PRLog -- WebDrafter.com, an online marketing and website design company, wants businesses to understand the importance of having a secure website. This is increasing in importance, if not becoming a necessity. SSL certification is used to secure a website, and WebDrafter can help businesses make the switch.

Standing for Secure Sockets Layer, SSL has become the standard for letting site guests know that a website is secure. An SSL certificate is a small digital file added to a website that is indicated on the search bar in green text stating "Secure | HTTPS" along with a small deadbolt.

When SSL certificates were originally introduced, they were seen as necessary only for eCommerce sites, payment processing sites or financial institutions to protect credit card numbers and bank accounts. However, today's consumers are also concerned about identity-related information such as name, address, phone number and email. When entering this information on an SSL secured site, the personal information is encrypted at one end and then decrypted at the other end. Therefore, if unscrupulous entities are able to collect the information it is of virtually no use to them.

In addition to providing security for a business website and site visitors, SSL certification also offers other benefits. It increases consumer trust since site visitors can see that the site is protecting their information. This gives the business credibility.

Having a secure site can help increase sales. When guests see HTTPS in the address bar, they know their information is secure, and it ensures them that they can make a purchase from the site safely. This in turn can mean more revenue.

Other benefits of a secure site apply to search engine rankings. SSL certification is now a primary factor in rankings, so having an SSL certificate can help boost a site to a higher position in search engine results.

Updating a site from HTTP to HTTPS can also trigger a re-crawl of the site by Google. This can again improve rankings and give the site a boost with popular search engines. Google is also cracking down on sites that have an online form and no SSL certificate by marking them as "not secure" in the Chrome browser.

No longer just for eCommerce and financial sites, SSL certification can benefit any business website. WebDrafter can help businesses migrate their site from HTTP to HTTPS. It is not a difficult process, but it does take the right knowledge and tools to make sure it's done correctly. To learn more about SSL certification, visit https://www.webdrafter.com/ssl-certificates/.

WebDrafter.com is an Internet marketing company based in Pennsylvania. They specialize in website design, search engine optimization and search engine marketing. WebDrafter has been serving clients nationwide for more than 15 years. Their talented team of web designers, graphic designers and marketers are capable of handling clients in almost any industry.