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Follow on Google News | Astellia and Three UK team up to drive customer experience in all telco cloud networkBy: Astellia In order to maximize network resource utilization, reduce operation and maintenance (O&M) costs and be better equipped to respond to future industry changes, Three UK developed the network transformation strategy aiming to fully virtualize its traditional networks using NFV/SDN. Astellia's vProbes-based virtual monitoring solution is designed to effectively monitor traffic within the virtual infrastructure of Three UK's network, raise alarms for performance degradation and troubleshoot issues. The solution will interface with the NFV orchestrator which controls the integration of new network services and virtual network functions into Three's virtual framework. Based on a big data architecture, Astellia's solution will provide comprehensive network, subscriber and service analytics to improve customer's quality of experience. The solution will support Customer Experience Management (CEM) use cases that will be used by multiple teams from across the business. They will address topics such as churn prediction, usage-based segmentation and customer experience for voice services (VoLTE, VoWiFi, etc.), video streaming, web browsing and messaging. "Our customers are at the heart of everything we do. We were the first UK network to introduce all you can eat data and we let our customers roam abroad at no extra cost in 60 destinations," "Customer experience management becomes even more critical with the emergence of on-demand and virtualized services. We are looking forward to accompanying Three UK achieve the efficiency and agility they seek with their shift towards network virtualization, help them strengthen customers' perception of their network and maximize the value extracted from network and subscriber intelligence," www.astellia.com End
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