BoConcept Philadelphia To Collaborate With Damari Savile In Creating Luxury Retail Experience
By: BoConcept Philadelphia and Damari Savile
Says Jenkins, "We definitely have the same clientele. The one thing we wanted to do was create an experience. Obviously, the decor and the furniture from BoConcept is helping us to create that experience. We want people to enjoy being in the space and not feel pressured to buy anything. It's about them coming back." Terrace Daniels, owner of BoConcept, agrees. "We are talking to the same customers but it's a little more personal for me. I feel that I have the best (furniture) showroom in Philly and this takes it to another level because I will also be wearing their clothes in my store."
Not only will Damari Savile clientele be able to get fitted for and purchase from the menswear line, but the partnership will afford clientele the ability to place an order for an item from BoConcept featured in the store. Additionally, a portion of the in-store BoConcept sales will go to The Malcolm Jenkins Foundation. "It's a perfect marriage of our brands. We felt that BoConcept was the right type (of furniture) for this space," says Amin. "With us being new and BoConcept already having that credibility, it's just about building more brand awareness. They have something really special in Philly, and us collaborating with them, brings us a lot more attention."
ABOUT DAMARI SAVILE
Damari Savile is a bespoke (made-to-measure)
ABOUT BOCONCEPT PHILADELPHIA
BoConcept is a Danish furniture designer, offering contemporary, customized metal, glass, wood & upholstered furniture and accessories. In addition to offering furnishings for the home and office, they have their own interior design consultants to assist customers in making the right choices for their design needs. Based in Denmark, the company has over 250 stores in 60 countries around the world. The Philadelphia store is located at 1719 Chestnut Street in Center City. More information can be found at www.boconcept-
Vania A. Badee
360 Marketing & PR
Page Updated Last on: Oct 19, 2017