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Follow on Google News | Apple – Have we Heard this Story Before?Is Apple a lifestyle company of the ages or will they fade as technology changes.
In the early 2000's I remember hearing the software engineers from Skytel tell the Blackberry technology team that people only want to send short messages; the rebuttal from Blackberry was that people also want to read their emails. As Skytel fell and Blackberry grew they branded themselves as the new Palm for business PDA - phone/messaging/ Blackberry had a challenging time, changing from being just a professional device. With Steve Jobs return to Apple he combined the Walkman with the PDA and a phone to create the iPhone. Again, we had a jump in technology and entertainment was available to us 24/7 as well as our office. Another leap recently occurred with the Amazon Echo. It's voice response speaker system is based on many of the principals as Siri. The Echo is not mobile but the technology may be something we can adapt to other parts of hardware in our lives. So where does that leave us with Apple? The new iPhone now rivals the price of our once powerful laptops, is that because the technology is so advanced or is there a need to prove a stock price to shareholders… The question of the ages that will may be answered in the next decade is if Apple is a lifestyle company similar to my computer in the first grade? By, Dane Flanigan Dane Flanigan is a business consultant who helps companies build strategies to grow sales. https://www.DaneFlanigan.com End
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