India Mobile Internet Market Outlook – Soaring Adoption of Budget Mobile Devices Driving the Market

MUMBAI, India - Sept. 29, 2017 - PRLog -- Global market intelligence firm, Netscribes, Inc. released its latest report on the 'Mobile Internet Market in India 2017 (https://www.researchonindia.com/mobile-internet-market-in-india-2047.html)'. The steadily growing wireless subscriber base and increased demand of content-rich applications and services in India drives the demand for mobile broadband.

Netscribes' latest market research report titled Mobile Internet Market in India 2017 illuminates the internet usage scenario in the domestic market. Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web on a number of mobility devices across multiple wireless networks. Smartphones, Featurephones, Tablets or mobile broadband modems can take advantage of mobile data services for web surfing, emails, video and music streaming, file download and upload, and mobile applications amongst others. Evolving demographics and consumer behavior strongly support the concept of modern mobile-based services, which creates a favorable impact on the growth of the mobile internet market. The Government's 'Digital India' initiative which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country also acts as a major growth driver of the market.

The rise in the number of local broadband players providing low cost data plans is one of the main barriers which mobile internet network operators are currently facing. Moreover, several non-users of mobile internet lack awareness of the full range of internet usage and content available as they lack the digital skills to be able to access mobile internet which stops them from taking up internet content by mobile network operators and service providers. Despite these challenges in the industry, the market is expected to grow with more players entering the market and introducing cost effective mobile internet subscription plans to increase the rate of mobile internet adoption among the consumers.

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