Click4corp Is Now Offering Website Phone Call Tracking Services

ALLEN, Texas - Sept. 13, 2017 - PRLog -- Leading Texas-based digital marketing agency provides measurement tool which links marketing campaigns and telephone conversations that depend on them.

Allen, TX – September 11, 2017 – Click4Corp, a Dallas, Texas-based digital marketing agency (https://www.click4corp.com/) providing advanced tactics such as web design, search engine optimization, web development and more, announced it is now offering website phone call tracking services (https://www.click4corp.com/about-click4corp/) for companies to track and analyze incoming calls, described by Click4Corp representatives as a measurement tool that links marketing campaigns and the telephone conversations that depend on them. Further, the agency says call tracking is a technical solution for assigning and analyzing incoming phone calls corresponding to different marketing sources and campaigns.

"Thanks to the data collected by call tracking, clients are rewarded with an accurate and reliable view of the performance of each communication medium that they use in their strategy," says Mo Daka, founder and CEO of Click4Corp. "This data allows calls to be analyzed based on traffic sources and visitor sessions, which can then be used to analyze pre-call visitors, origins of calls and multi-channel funnels. We can now analyze calls from the different media our clients use, such as Google AdWords, Bing, Facebook, directories, emailing, ad sites, partner sites or SMS campaigns".

"Indeed, this solution complements web analytics to provide clients with an overview of channel-by-channel marketing performance. Now, clients can be made aware of the number of calls triggered by their brochure, advertising insert in the press or even by their website; this is precisely why tracking calls is positioned as a complimentary solution in a global communications strategy."

"Even today, telephone calls represent the majority of commercial communications for most industries." adds Daka.

According to Click4Corp representatives, call tracking makes it possible to identify and analyze calls that are made as a result of business link campaigns by keyword group, for example, or even keyword-by-keyword; these services and devices are also very valuable for the fields of activity or a prior telephone call that is linked to the act of purchase – such as in real estate, the craftsman industries or business-to-business transactions.

"A client may already follow the effectiveness of his or her advertising campaigns and their website on the Internet, but now they can be aware of the number of unique monthly visitors to their site plus the click-through rate on paid ads and emails." concludes Daka.

"It's definitely a win-win proposition."