- July 12, 2017
® Inc., a startup company focused on FPGA-based video codec development, today announced it has joined the Alliance for Open Media (AOMedia)
, a non-profit effort to develop a new open and royalty-free video codec. As a member of the Alliance, NGCodec will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia video codec.
"Every day, YouTube viewers alone watch over a billion hours (https://youtube.googleblog.com/
of online video," said NGCodec CEO and Co-founder Oliver Gunasekara. "As an AOMedia member, NGCodec joins in the Alliance's pursuit of an open and royalty-free next generation video codec. Combined with NGCodec's 10x lower cost cloud encoding, AOMedia's efforts will enable more customers to access high-quality, low-cost video that is optimized for Cloud delivery."
The availability of AOMedia Video (http://aomedia.org/
software/) as an open source project is an important element in fulfilling the organization's promise to deliver an open and royalty-free next generation video codec that is scalable to any modern device at any bandwidth.
"We're pleased to welcome NGCodec to AOMedia, reflecting the growing importance of Cloud-based video encoding to achieve broad industry adoption," said AOMedia's Executive Director Gabe Frost. "We look forward to NGCodec's contributions to this significant initiative, which will open the door to a new era of openness and interoperability for online video."
AOMedia's Video 1 codec (AV1) is designed with a low computational footprint, optimized for hardware, and is capable of consistent, highest quality, real-time video delivery, making it flexible for both commercial and non-commercial content, including user-generated content.