Google AdWords PPC Optimization – Be Specific with Ad Text
For Google AdWords Pay-Per-Click campaigns you can improve your ad's performance, increase your click-through rates and conversions (leads, sales, etc.) by being as specific as possible with the words in your ad content, copy and text.
By: Website Optimization, LLC
See the article for the results of the test. As you'll can see, changing the business name from the more broad "Michigan Green Cars" to the specific "Ann Arbor Car Services." increased the conversion rate from 50% to 133%! The specific Ann Arbor ad text won at 133.33% Conversion Rate verses the 50.00% conversion rate of the general Michigan ad.
You can boost your click-through rates (CTRs) and conversion rates (CR) by using the proper ad format for best performance.
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