How Paradiso Cairns Benefited from Coffee Cup Advertising

PARRAMATTA, Australia - Dec. 13, 2016 - PRLog -- My Paper Cups recently partnered with Paradiso Cairns, a thriving café near the heart of the Cairns CBD, to help the business improve its coffee cup branding. We spoke to Jay, one of the owners of the café and asked why they have approached My Paper Cups for their paper cups. This is what he had to say: "We really look at it as free advertising. I would rather spend a few cents more per cup on custom paper cups that have our logo and design strategically placed on them so that anyone that sees our customers walking down the street knows where they got their coffee from."

We also asked Jay what other marketing methods he used to promote Paradiso Café. He gave us a lot of marketing options that can be used by people running cafés and restaurants: "We use a wide range of advertising mediums along with the custom designed paper cups to really help promote the business. Facebook and other social media, FNQ Magazine, Trip Advisor, local search, online newsletters, and of course, the best form of free advertising—word of mouth."

For Jay, the decision to use coffee cup advertising was a simple one that provided instant results for his business. "Any type of establishment that sells a drink of any sort should invest in custom paper cups—it is just logical! You want people to learn about your business and if you're going to have to supply cups to your customers—make sure that it's got your brand on them."

Jay and the rest of his team immediately put the coffee cups supplied by My Paper Cups to work and incorporated them into the business' overall branding to create the "Paradiso experience." For them, custom cup designs really add a lot of value to the branding, marketing, and positioning of a business. So if you are trying to think of ways to connect with your target audience, and if your business is targeting young professionals, then you might want to take advantage of coffee cup advertising.

What is Coffee Cup Advertising?

Coffee cup advertising is an advertising method that makes use of disposable paper coffee cups to promote your brand, products, and services. This method allows your brand, logo, or company to be placed directly into the hands (and minds) of your customers. Coffee cup marketing is effective because it can be consumed while on the go. Your customers can bring it anywhere with them—whether they are commuting to work or waiting in line—so your business receives maximum exposure.

This advertising method allows you to take advantage of the coffee culture. Coffee shops are often used by upwardly-mobile millennials who like to take a break from work or get some work done while having their coffee. The average price of coffee is around $4.00, so that means anyone who can afford a cup has a disposable income and can be a desirable target for people looking to advertise their business.

With coffee drinkers taking 20 to 30 minutes to finish a cup, that is more than enough time to make a lasting impression simply by having your business name or logo imprinted on the disposable cups. Some even take their coffee while browsing online on their mobile phones and laptops, so if your call to action is to visit your website, they can easily do that and search for more information on your product being advertised on the coffee cups.

If you want a fuss-free, results-oriented form of advertisement, you can try what Jay did for his café using coffee cup advertising. Compared to other methods of traditional marketing, this is less expensive and can deliver instant foot traffic right through your doors.

Contact

To learn more about MyPaperCups, please contact

Russell Johansen
Office:1300 721 340
https://mypapercups.com.au/