Google AdWords PPC Optimization – Zip Code Targeting

For Google AdWords Pay-Per-Click campaigns which target a specific geographic location, there are a many ways to optimize conversion rates. New case study show how to add ZIP code targeting to your PPC campaigns to boost conversion rates.
By: Website Optimization, LLC
 
 
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Tags:
* Google
* Adwords
* Ppc

Industry:
* Internet

Location:
* Ann Arbor - Michigan - US

ANN ARBOR, Mich. - Nov. 11, 2016 - PRLog -- For Google AdWords Pay-Per-Click campaigns which target a specific geographic location, there are a many ways to optimize conversion rates. You can target different household incomes, business areas and universities, genders, age groups, and ZIP codes. Based on the performance of each individual demographic and location, you can adjust your bids to improve conversion rates to squeeze more leads out of your AdWords spend. This case study shows how you can add ZIP code targeting to your PPC campaigns to boost conversion rates.

Tips for Google AdWords Zip Code targeting

Here are few tips when using Zip Code targeting:

* View location reports by type of location including State, County, Postal Codes, even Neighborhoods.
* Target your desire location. Cover an area and look for best performing areas.
* After you identify highest performing areas, bump up the bids in these areas.
* Track, manage and optimize.

Conclusion

Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can improve conversion rates to squeeze more leads out your AdWords spend.

Click here for full article with examples and illustrations:
http://www.websiteoptimization.com/speed/tweak/ppc-zip-code/

About Website Optimization:

Website Optimization provides services and techniques to improve web site performance: boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users. http://www.websiteoptimization.com/

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Matthew Hockin
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