Google AdWords PPC Optimization – Zip Code Targeting
For Google AdWords Pay-Per-Click campaigns which target a specific geographic location, there are a many ways to optimize conversion rates. New case study show how to add ZIP code targeting to your PPC campaigns to boost conversion rates.
By: Website Optimization, LLC
Tips for Google AdWords Zip Code targeting
Here are few tips when using Zip Code targeting:
* View location reports by type of location including State, County, Postal Codes, even Neighborhoods.
* Target your desire location. Cover an area and look for best performing areas.
* After you identify highest performing areas, bump up the bids in these areas.
* Track, manage and optimize.
Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can improve conversion rates to squeeze more leads out your AdWords spend.
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