User Data Is Safe with Retargeting

LOS ANGELES - Sept. 14, 2016 - PRLog -- More and more online users are curious to know which websites have access to their private data and how they plan to use it.

These privacy concerns are mostly related to large networks like Facebook or Google. The largest worldwide social network was recently sued for intercepting the private messages of users and using the information for ad-targeting purposes. On the other hand, if you post a review on Google or YouTube, don't be surprised if you'll see your data or even your photos on one of Google's 2 million advertising websites. In fact, Google even has a name for this practice: it's called shared endorsement and it means Google will use your private data for advertising purposes.

Why is Retargeting Safe?

Retargeting is a cookie based marketing technique: when a visitor comes to a company's website, a cookie is placed in their browser. From that moment on, when that person uses a social network associated to that cookie, retargeting starts displaying the ads of that company.

Cookies have the ability to store anonymous data about a person's online behavior, and they non-personally identify information regarding the products you've recently viewed, browser or language preferences or the device type. Retargeting doesn't use your private information like your name or photos.

Retargeting offers brands control

Brands which use retargeting have complete control over how information is displayed to their visitors. Viewing caps offer you the possibility to control exactly how many times a certain ad is displayed to a particular visitor. This helps advertisers establish the frequency of their ads and can prevent ads from becoming intrusive or annoying at some point. Moreover, instead of seeming invasive, retargeting ads will be perceived by the visitors as natural and helpful.

Retargeting ads are effective

The truth is that retargeting became an effective online marketing technique and it manages to accomplish this without abusing the private data of users. In certain industries, brands that use retargeting have increased their conversion rates with 147%, compared to brands that don't, according to a study performed by Marketingland. Also, the engagement rates of the brands using retargeting are 2.5 to 3 times higher than companies which use other forms of online marketing. Moreover, recent studies prove that 72% of online shoppers abandon their shopping cart after they've added products. Without retargeting ads, only 8% will return and complete a purchase; on the other hand, with the help of retargeting, 26% will remember about the products added in the shopping cart and come back to the website to finalize the purchase.

Of course online privacy concerns are well-founded, since many companies take advantage of users and their private data constantly. And this is not an assumption or an unfounded conclusion, this is a fact reflected in global events and recent news. On the other hand, brands that use retargeting can benefit of one of the most cost-effective and profitable technique of reaching certain visitors, based on their online behavior, but without intruding their private life or using their private information. This is the reason why retargeting is a safe way to use visitor information without crossing any privacy lines.


Source: https://retargeting.biz/