3 of the most efficient ways retargeting for eCommerce can help your business
However, in order to obtain good results with on-site retargeting, you have to come up with clever and creative ideas to capture users' attention, offer them a pleasant experience and convince them to buy your products or services. Below, we have gathered three of the most effective strategies of on-site retargeting for eCommerce, along with examples from some of the biggest brands in the world:
1. Don't force users to give you their email address, convince them!
Obtaining users' e-mail addresses is usually quite problematic for many online businesses as people can be reluctant due to the fact that they fear receiving irrelevant messages. You can simply solve this problem by not asking visitors for their email immediately after entering your site, but only after they browsed a few pages and started gaining trust in your brand.
Moreover, the copy on the newsletter subscription form shouldn't be just something like "Subscribe now" or "Enter your e-mail address", but rather something more creative, which lists at least one important benefit users get from subscribing.
For example, The New Yorker magazine has the following approach: "Fighting fake news with real ones. Sign up and get our award-winning reporting on the stories that matter the most". Basically, the copy states that their news are true, relevant, and high-quality.
When it comes to e-shops, a common practice for retargeting for eCommerce is to offer a small discount for the first purchase, as a thank you for signing up.
2. Use retargeting for eCommerce in order to cross-sell your products!
If a visitor is browsing your website, possibly comparing your products to competitors, you should use retargeting for eCommerce in order to offer them recommendations based on their search history. Offering a personalized and unique experience, complemented by relevant suggestions, often beats tough competition and price sensitivity.
Amazon is doing a great job at this, making it almost impossible for users not to convert considering the large number of recommendations and how similar these products are to those searched for in the first place. For example, if you search for a shampoo, apart from the "Customers who viewed this also viewed" carousel, they will also show you relevant video content about using that shampoo or its effects.
3. Prevent cart abandonment while users are still on-site
The high cart abandonment rate is one of the biggest problems for online entrepreneurs and marketers, but retargeting for eCommerce has the solution for this as well. It is much more effective to try and prevent cart abandonment while users are still on-site than to chase them after they already left.
For example, Oysho, a Spanish lingerie, loungewear, and activewear company, calculated the average time it takes to complete a purchase and set up a pop-up, using retargeting for eCommerce, which delivers messages every 2 minutes, such as "Saved for later" or "Free shipping and free return".
Apart from these valuable tips concerning retargeting for eCommerce, you should continuously run A / B tests, offering users two alternatives for the same page, in order to see which performs better. By conducting this experiment in parallel, for example offering discounts for half of your visitors and free shipping for the other half, you will save time and get valuable information.
Once again using Amazon as an example, they run hundreds of A / B tests simultaneously, in order to optimize conversions. These tests can affect font size, the placement of product pages or even the button colors. In time, these minor changes generate huge benefits in terms of sales and revenues.
In conclusion, on-site retargeting for eCommerce is an efficient method to increase conversions, attract subscriptions, and prevent cart abandonment for your online business, regardless of the field of activity. Try to implement the three strategies described above and see how they can boost your revenues!
For more info check https://retargeting.biz/