Media Alert: HVPR releases 'Print Marketing in a Digital World' White Paper

BEACON, N.Y. - Sept. 13, 2016 - PRLog -- Hudson Valley Public Relations (HVPR) researched the importance of print marketing in a society that relies heavily on digital marketing.  Digital is the dominant marketing practice due to speed, accessibility and cost.  HVPR explains why print should not be forgotten but instead integrated into the marketing mix along with digital.

In the white paper we explore the rise of digital, the the power print actually still holds in the marketing world.  Then a discussion plus examples of print and digital integration are given.

Despite the financial and environmental reasons that make digital an excellent option, it will never be able to create the emotional effect of a print campaign.

Print marketing is important for brand recognition and customer loyalty. It is important that your print material be of high quality. The material must also speak to your client's needs, desires and lifestyle.

Print's direct mail method proved easier to process mentally. It also proved to test better when it came to brand recall.

Rather than all-digital or all-print, a company should consider an integrated marketing approach that leverages the unique benefits of print with the convenience and accessibility of digital.

Read the entire white paper visit our website at http://www.hudsonvalleymedia.com.